Reality-adjacent

John Key and David Cunliffe both spent much of the election campaign talking about the dreaded “things that New Zealanders really care about”. But Key, under direct attack, was much more disciplined about sticking to those things. The metacampaign, Dirty Politics, and the Dotcom Bomb were worth nothing more than haughty dismissal. At the time this seemed arrogant and ill-advised — how could he just shrug off such scandal? But he did. The National party ran an orthodox, modern campaign. They stuck to their guns amid all the madness, and the result was triumphant.

The poster child for this campaign was candidate Chris Bishop, who ran an old-fashioned shoe-leather campaign in the Labour stronghold of Hutt South and pushed the party’s strategic genius Trevor Mallard to within a few hundred votes of losing the seat he has held for 20 years. No stunts, no social media hype, no concern for the wittering about his being a former tobacco lobbyist, he just talked to the people and listened to the answers that came back.

But how did they know?
A few days before the election, Russell Brown was polled by Curia, and posted the questions. Russell noted that “these questions aren’t really geared towards firmly decided voters” — and this is key. They don’t presuppose a strong position, they’re simple and to the point, and they lead respondents through a narrative about what leadership is about and what government is for. And they seem as if they would yield an enormous amount of actionable data, not only about what voters value, but about why they value it. On election night, Key singled out Curia pollster David Farrar for particular praise:

“To the best pollster in New Zealand — and don’t charge us more for it — David Farrar, who got his numbers right! And who I rang night after night, even though I was told not to, just to check.”

John Key could afford to dismiss the metapolitics because he had plenty of good data telling him that people didn’t care about it, and to the extent that they did care about it, it favoured him. The single most evident difference between the campaigns is that When John Key said “the things New Zealanders really care about” he actually knew that these were the things that New Zealanders actually care about. The National party ran a reality-based campaign, not a hype-based, or a hope-based, or a faith-based campaign. In this they mirrored the most famous hope-based campaign of all time — Barack Obama’s — where the breezy, idealistic messaging was built on a rock-solid data foundation.

Key seems to have been the only party leader who was really secure in this knowledge. The Greens and Labour did seem to want to stick to their guns, but their data was evidently not as good, and they bought at least some of the hype that Dirty Politics and the Dotcom Bomb would bring Key low. So did I. But nothing much is riding on my out-of touch delusions. But opposition has a responsibility to be, if not reality-based, then at the very least reality-adjacent.

Play, or get off the field
I am a terrible bore on this topic. I have been criticising Labour, in particular, since at least 2007 on their unwillingness or inability to bring modern data-driven campaign and media strategy to bear in their campaigns — effectively, to embrace The Game and play it to win, rather than regarding it as a regrettable impediment to some pure and glorious ideological victory. Mostly the responses I get from the faithful fall under one or more of the following:

  • National has inherent advantages because the evil old MSM is biased
  • the polls are biased because landlines or something
  • the inherent nature of modern neoliberal society is biased
  • people have a cognitive bias towards the right’s messaging because Maslow
  • it inevitably leads to populist pandering and the death of principle
  • The Game itself devours the immortal soul of anyone who plays ( which forms a handy way to demonise anyone who does play)

But data is not a Ring of Power that puts its users in thrall to the Dark Lord. And, unlike the One Ring, it can’t be thrown into a volcano and the world saved from its pernicious influence. Evidence and strategy are here to stay. Use them, or you’re going to get used. The techniques available to David Farrar and the National party are not magic. They are available to anyone. Whether Labour has poor data or whether they use it poorly I do not know. It looks similar from the outside, and I have heard both from people who ought to know. But it doesn’t really matter. Data is only as good as what you do with it. Whatever they’re doing with it isn’t good enough.

The best example from this campaign isn’t Labour, however — it’s Kim Dotcom. He said on election night that it was only in the past two weeks that he realised how tainted his brand was. He threw $4.5 million at the Internet MANA campaign and it polled less than the Māori Party, who had the same number of incumbent candidates and a tiny fraction of the money and expertise. Had he thought to spend $30,000 on market research* asking questions like those asked by Curia about what New Zealanders think of Kim Dotcom, he could have saved himself the rest of the money, and saved Hone Harawira his seat, Laila Harré her political credibility, and the wider left a severe beating.

That is effective use of data: not asking questions to tell you what you want to hear, but to tell you what you need to know. This electoral bloodletting is an opportunity for the NZ political left to become reality-adjacent, and we can only hope they take it. Because if they don’t, reality is just going to keep winning.

L

* In response to this figure, UMR pollster Stephen Mills tweeted “$1000 would have been enough”.

What is success for Internet MANA?

In the previous two posts I’ve covered the strategic rationales behind the Internet MANA alliance, and how, even if they spend their money very inefficiently, they are still very likely to gain a stronger presence in Parliament. But what does success actually look like for Internet MANA?

This is a complex question to answer because Internet MANA, for all its potential, is a mess of vanity projects existing in a state of ideological and pragmatic tension. But tensions all resolve sooner or later.

Kim Dotcom: Disruption (a change of government, or 10%)
Of all these vanity projects, Kim Dotcom’s is the greatest. It’s hard to imagine a guy who donated $50k to John Banks starting a cyber-utopian radical-left-aligned political vehicle for altruistic reasons, and it seems plain that he means to prevent, by any possible means, his extradition to the USA on copyright infringement and money-laundering charges. This is fair enough from his perspective — he can’t spend his pile in a US prison. NZ is a well-chosen target: a country with a small (therefore shallow, cheaply-manipulated) political system, but, unusually, also possessing a reasonably robust and independent judiciary.

To get his extradition case thrown out, Kim Dotcom needs to change the government, and prevail upon an incoming Minister of Justice that he and his party are great assets to that government.

The likelihood of this is slim, because he has already antagonised Labour, and because the leader of his own party has insisted she will not be led on the matter. Other members of the radical left groups aligned with the party are probably supportive of his ideological aim here, if only due to generalised anti-authoritarianism and anti-Americanism. And the other branch of Kim Dotcom’s game is fame, or notoriety, and if he can put his disruption engine in parliament, he will gain that, and it may provide him strategic cover for other manoeuvres regardless of who is in government.

The other way it could happen is if Internet MANA shocks everyone and polls very high — say, 10% — which would ruin almost everyone’s coalition plans. This is also extremely unlikely, but clearly it is Kim Dotcom’s hope, and it would be the purest sort of success for everyone involved.

Laila Harré: A launch (5%+) or a lifeboat (3%)
Her return to politics with the Greens last year was welcomed, and the conventional wisdom is that her appointment to lead the Internet Party was a strategic coup. I agree. But as I discussed in the first post, the deck is stacked in Te Mana’s favour. It is plausible, if the alliance performs poorly, that Harré would find herself marooned amid the wreckage of the Internet Party as its only MP, or even outside parliament, when the Internet MANA agreement expires six weeks after the election.

There’s a quirk here: Te Mana gets list places 1,3 and 4; Internet Party 2, 5 and 6, after which they alternate. So if they win five seats or fewer, Te Mana MPs will outnumber the Internet Party’s. If they win six or more seats, the numbers are more or less even. This provides a strong incentive for the Internet Party to perform, and also suggests shrewd negotiation by Te Mana.

In the event that the Internet Party bring Harré only into parliament (four seats or fewer), or if Kim Dotcom withdraws his cash and the party structure is no longer found to be self-sustaining, it seems very likely that Harré would join Te Mana formally. While her history in parties of this sort is its own guide, I suspect they would welcome her and it would be a fruitful arrangement: a win, of sorts, both for her and Te Mana.

The Internet Party: A future (7%)
The Internet Party doesn’t really exist. Kim Dotcom exists and Laila Harré exists, but without them it has no motive force. It could acquire such force by gaining a very substantial share of the party vote (7-8%, or 9-10 MPs), half of whom woulf be from the Internet Party, which could possibly — not probably — become self-sustaining. Without Laila Harré’s star power and Kim Dotcom’s money, this is a hard row for Vikram Kumar and the Candidate Idol contestants to hoe.

Te Mana and Hone Harawira: The only way is up
Te Mana’s case is easiest here: everything looks like a win for them. They have one MP facing a strong electorate challenge and polling under 1%, with no money, who is almost universally hated by the political mainstream. Even a mediocre performance of 2-3% would see Annette Sykes and possibly John Minto join Hone Harawira in parliament, which would make for some impressive fireworks. Even if the party then has to fend for itself, as Kim Dotcom’s largesse expires, or he is shipped off overseas, they have been granted a rare opportunity to galvanise the marginal electorate, and that’s better than under any other conceivable scenario.

The Left: It’s complicated
Given Labour’s current posture towards all parties that aren’t Labour, there is no way that Internet MANA benefits the left generally in the immediate term. Many commentators — Phil Quin has a good example at Pundit — have argued that the mere existence of Internet MANA could return John Key with a clean majority and the ability to have his way with Aotearoa in a glorious third term. I think this is pretty plausible. By no means does the left look like winning this election. But Labour has been underperforming for most of the past decade, and it might be that an injection of crazy disruptive ideas from a weird agglomeration of old leftwing radicals and young idealistic crypto-libertarians is what they need to shock them back to their senses.

There remains the slight possibility that they will bring enough MPs into parliament to make a chaotic and unholy alliance of the left a just slightly less-bad alternative to the Golden Age of John Key. As an aside: the better the Greens do, the better for Internet MANA post-election; and if nothing else they should hopefully form a strong ideological and generational counterpoint to New Zealand First, which I fear starts to fancy itself as the UKIP of the South Seas.

Aotearoa as a whole
I think New Zealand is better off having this argument than not. Much of what Internet MANA stands for has been unduly marginalised and is due consideration; especially the emergent aspects, such as with regard to modern standards of surveillance, the relationship and competing loyalties of the state to the citizenry and to its international community, and to the comparatively trivial matter of copyright. These debates feed into the notions of sovereignty and the primacy of people, rather than corporations and institutions, which mobilise Te Mana, and there are significant areas of ideological overlap, such as the flagship Internet Party policies of free tertiary education, withdrawal from the TPPA, severe constraints on the GCSB and other security and intelligence services, and — less popular with Hone Harawira than with his voters — the decriminalisation of marijuana. These are debates worth having, and we will be better off for having had them, whether the major parties want to or not.

L

Mongrel renegades, castaways, and cannibals

So Herman Melville described the crew of the Pequod. While it probably seems tendentious to equate them to the Internet MANA party, that seems to be how Kim Dotcom, at least, regards himself — as Captain Ahab, nailing his doubloon to the mast and urging them to seek the destruction of his Prime Ministerial Moby-Dick. But in spite of the many failings he, or Ishmael, attributed to them, that crew were good people, enormously effective, and very nearly successful in their hopeless task of hunting a single whale across all the oceans of the world.

In spite of Dotcom’s megalomania, Key — unlike the white whale — just doesn’t care that much. But in any case, the hauling-together of two unlikely vessels that form the Internet MANA alliance is more interesting than one rich eccentric’s personal grudge, or his attempts to avoid extradition.

The conventional reading of Internet MANA — even among some on the left — is that Kim Dotcom has colonised the Mana movement, buying himself a tame savage who’ll do his dirty work for him. But I don’t think so: I think the Internet Party is trying to bite off more than it can chew.

The Mana movement has always been about those outside the political mainstream. Even while he was forced into collaboration, Hone Harawira was plain about his radicalism. His legacy — barring some major change — is unlikely to be that period, or Te Mana, but the previous three decades of dogged activism in service of his people. One of these was his role in the haka party incident which demonstrated — or rather, reiterated after a long hiatus — to Pākehā New Zealand that Māori were’t going to take it.

Even so, if it were just Harawira this colonisation line might be fair — he’s a tough and principled guy, but running a fringe party without a benefactor — in the form of an electoral liege, or a millionaire backer, or both — is hard going. (Ask Winston Peters.) But Harawira is not alone. Both Annette Sykes and John Minto have decades of unglamorous and largely unrewarded activism behind them, and enormous credibility. Not among the National and Labour-voting public, but in radical and Māori circles, where it counts for their purposes. There is clearly some division — Sue Bradford quit the party, prompting a rush of right-wingers who have for decades said the most vile things about her to praise her integrity. But all in all, few people who know them believe that all of Harawira, Minto, and Sykes can be bought, in one go.

To which add Laila Harré. Many people have written that her appointment as leader of the Internet Party brings it credibility, and I agree. It is a brave, or reckless, appointment from Kim Dotcom’s perspective, because Harré is bigger than he is and, if elected, will influence the party more by leading it than he will by funding it — especially when his largesse runs out, as it inevitably will. Her parliamentary achievements have been limited because of her commitment to activism, but her record outside parliament has been more significant. She has demonstrated she can’t be bought, and is willing to hold her own line and walk away from a bad political situation, even when the stakes are very high.

What’s cleverest about this alliance is how neatly it separates ends and means. Morgan Godfery has argued persuasively that the alliance is a deeply conventional bit of strategy and an obvious next-step, from a Māori nationalist perspective, both mainstream and nationalist-insurgent political vehicles for Tino Rangatiratanga having been thoroughly co-opted by mainstream (white) imperatives. I would say further that it indicates a strategic maturity we have not yet seen from Māori parliamentary parties, and an elaboration of the māori party’s strategy of pragmatic coupling, though this time, to a vehicle it can more readily control. At least in this case, the Internet Party’s agenda is clear.

The two parties seem incongruous, and they are — but what they have in common is a claim to stand for those who feel like mainstream politics doesn’t speak for them, or listen to them. Both parties have links to the Occupy movement, and the policy platforms are pitched at groups with some core interests in common: those who are (or feel) criminalised or oppressed by the mainstream, and who wish to disrupt it. These include tech-libertarians and utopian futurists, internet “pirates” and disaffected geeks, anti-GCSB and TPPA activists, land rights and Māori sovereignty activists, actual socialists (as opposed to the Labour kind), the very poor and economically marginalised (especially rural, Māori), marijuana smokers, and a more fringey element of anti-Fluoride campaigners and other assorted cranks and conspiracists. In aggregate it seems clear that these people comprise more than 5% of the electorate — if only you can get them to vote. And that’s what Kim Dotcom’s millions are for: not so much to persuade them of a single, coherent policy platform, but to fly a radical banner to which the disruptors can flock. For this purpose they need not be all of one kind.

Te Mana has its own marginal voters, which comprise less than 1% of the electorate, and because of the difficulty of persuading it seems unlikely the Internet Party will mobilise much more. But a party vote total of 1.5% should see a second MP, and anything much above 2% should see a third, and this does not seem totally implausible. Even if these are “new” voters — not drawn from Labour or Greens — this probably comes at cost to the wider left if mainstream swing-voters are scared from Labour to National by the prospect of a left coalition including Internet MANA, as Danyl and Russell Brown have suggested. It might well be that the success of Internet MANA weakens Labour’s prospects, but it seems to have little chance of victory anyway, and has declared against Internet MANA, so a robust challenge from the left — as well as the one it has had from John Key on the right — is probably a good thing in the long term. What cares Mana for the neoliberal Pākehā Labour party’s fortunes?

Paradoxically, the addition of Internet Party voters would give Mana voters a stronger chance at locking the Internet party — and Harré — out if they are suspicious of Kim Dotcom’s influence. Harawira is facing a strong challenge in Te Tai Tokerau, but Waiariki is also close. If Labour, Green or Māori party voters tactically support Annette Sykes, hers could be the anchor seat. In this case, the second MP (whether he wins Te Tai Tokerau or not) would be Hone Harawira, with Harré third. Given that two or three MPs seems much more plausible than four or five, the most likely outcome seems to be that Te Mana is no worse off, possibly better off, and has a chance to swap Sue Bradford for the much more politically-viable Laila Harré. It looks less like the Internet Party colonising the Mana movement than the opposite.

L

Sue Bradford: hampered by her own effectiveness

I haven’t had a chance to read much of the matter written about Sue Bradford’s resignation today, so I apologise if I duplicate things other, wiser, faster people have said.

Sue will probably not appreciate the comparison, but she is like Roger Douglas in a way — too effective at driving a radical agenda for an orthodox political establishment to fully tolerate. Even the Greens, who for all their activist trimmings are essentially integral to the orthodox political establishment, and looking likely to become more so under the leadership of Russel Norman and Metiria Turei. As with Rogernomics, the s59 repeal was a powerfully controversial agenda against which popular opinion is strongly united. Unlike Rogernomics, though, it’s not so much because of the policy’s specific impacts (which are minimal) as the rhetoric around it which have proven poisonous. Sue made the bill her own and took a staunch position on it, and with a few exceptions (notably including Helen Clark, who also made the bill her own by adopting it as a government bill [turns out it remained a member’s bill throughout, thanks Graeme]) she was allowed to stand alone on the issue, one person drawing the sort of fire which would ordinarily be directed at a party or coalition of parties. She drew it, took it, and saw the bill through to its conclusion.

And that’s the problem; people don’t like the policy — or rather, they don’t like the idea of the policy — and as far as they’re concerned Sue Bradford is the policy.

Sue Bradford is an extremely effective advocate and a powerful organiser, but she is not the person to lead a party whose central policy plank — climate change and environmental sustainability — is ascending ever more rapidly into political orthodoxy. She is the sort of person any party would want as a #3; someone who works like a demon, is ethically above reproach, has phenomenal networks, whose credentials and commitment can be relied upon, and who has the gumption to see things through to their conclusions. She will go far; we will see and hear as much of her in the coming years as we have of people like Laila Harre and Geoffrey Palmer. But because of her forthrightness and personal investment in the s59 repeal, to elect her to the co-leadership would have struck a critical blow to the Greens’ political credibility and branded them as an activist party without a cause. They have a cause: environmentalism. Other aspects of their policy agenda are important adjuncts to that, but they are just that, adjuncts. The Greens have a great opportunity to make themselves indispensable to future governments who need to be environmentally credible, but they need to focus on doing that.

What of the other parties? Despite her strength as a champion, I don’t think the other parties on the right will be thrilled with Sue’s departure. The Greens’ credibility (and the inability to howl about nanny state lesbians for distraction purposes) is their loss, not their gain. The other parties on the left, likewise, although this change is important in that it enables Labour and the Greens to more clearly delineate themselves from one another. This opens the way to a model of left politics such as I have described; Labour as the core, with the Greens as an independent but allied environmentalist party, with very little crossover. It has potential, although it relies on Labour desisting from the current notion that it can be all things to all people, and the Greens’ former notions of activism as an end, rather than a means.

L