Teddy Roosevelt coined the phrase “bully pulpit” to describe the US presidency given the position that the country occupied in world affairs. He saw it as a tremendous platform for promoting political, diplomatic, social and economic interests and agendas. Over time the phrase has been broadened to include a wider range of positions of authority and institutional platforms from which to amplify and project views and projects on a range of public and private policy issues. This can include people and agencies involved in popular culture as well as politics and business affairs, sometimes in overlapped fashion (think Elon Musk).

In years past I discounted the weight of the US presidential bully pulpit. I saw it as being more relevant to US domestic politics than foreign policy and international affairs. As a child of Latin America I did not see its influence on my daily life nor on the behaviour of local politicians even if the US was the elephant in the room when it came to Latin American politics in general and economic and security affairs in particular. Even after moving to NZ as an adult, the bully pulpit of the US presidency was to my mind more of a historical anachronism or abstract than a reality of contemporary diplomatic relations or social exchange. For all the US talk about being a “leader of the free world,” “shining house on the hill,” “world’s greatest democracy” and all that other blather, I never got the impression that a US president could use the office to project his particular vision or brand onto the international, multicultural stage. That includes charismatic presidents like Barak Obama and Ronald Reagan (as much as I hated that guy).

To be sure, the US has interests that it projects onto the world stage, but the notion that a US president could use his office to promote a global vision beyond the usual rhetoric of freedom and democracy seemed far-fetched because if nothing else, most of those type of platitudes fell on cynical if not deaf ears. For me, the bully pulpit was just a domestic soapbox.

This notwithstanding, the US has always been a bastion of cultural as well political imperialism, exporting its culture and social mores world-wide along with its economic interests, be it from Coca Cola and KFC to rap, death metal and jazz music. The synergies of economic, political and cultural imperialism are well known so nothing else need be said here other than that I used to teach about this phenomenon, noting how local societies incorporate, adopt and adapt cultural artefacts in their own style according to their native mores and narratives, often with a dominant group versus subordinate group (often ethnic minority) twist added to the mix (e.g., people of colour in the developing world have adopted rap while European descendents have adopted pop-rock, among other things). One only need think of NZ’s hip hop scene to see the process at work.

Now, I see bully pulpit and cultural imperialism being combined in a most pernicious way as manifested in the person of Donald Trump. Trump embodies what I call the politics of nastiness, and he has used the US presidency as a bully pulpit to project his vulgar full spectrum neo-fascist bigotry world-wide. At first I thought of Trump as someone who tore the scab off of racism, xenophobia and crude low brow money-grubbing in the US. But after four years of his presidency and the sequels to it, I realise that his long moment in public life has served as an invitation to and license for others around the world to follow his approach to political and social discourse. The core of this approach is to appeal to the lowest common denominator in the basest of terms, seeking to appeal to the darkest of instincts and deepest ignorance extant in a given political community. This is the politics of nastiness, and the nasty has reached NZ.

It is well known that National has been for some time looking to US rightwing spin doctors for campaign guidance and narratives (crime! waste! taxes!), but now Winston First and ACT’s David Seymour have decided to go full US conspiracy theory (Winston: globalists! mandates!) and pseudo-libertarian racist (David: free speech! bureaucrats! Treaty separatists!). The tone of politics in NZ has gotten cruder (see: Chris Bishop, Judith Collins) and more personal (e.g. treatment of Kiri Allen). The corporate media has clearly decided to go full Murdoch in approach (with a few exceptions duly noted) by stirring partisan and racial division and polemics, focusing on personal foibles and conflicts rather than platforms/proposals and going for “gotcha” moments rather than offering dispassion analyses of the policy platforms of the respective parties.

This is Trump politics 101, and it is nasty.

NZ is not alone in this. From Bolsonaro in Brazil, to Dutarte in the Philippines, to Orban In Hungary, to Milei in Argentina to Modi in India, rightwing populists have adopted nasty politics as the core weapon in their political quiver, demonising competitors and personalising attacks on their opponents in order to get them to capitulate rather than concede and to be destroyed rather than defeated. Besides their embrace of nasty politics, what binds them together and to Trump is that they all profess to be defending “traditional” values and social structures against the supposed (and imaginary) threats posed by “progressivism,” “woke” politics and the growing presence of long suppressed (and oppressed) groups in their respective societies.

In NZ it is not only mainstream politicians who have seen the opportunity of emulating Trump. The Wellington protest riots saw a number of Trump, MAGA and Confederacy references amongst the agitators. The likes of Sue Grey, Liz Gunn, Brian Tamaki and Leighton Baker openly spout conspiracist lunacy and self-serving opportunist populist tropes. The overall effect is that the scab has truly been ripped off and the extremist infection has now spread throughout NZ’s political culture. There is a violent element in it that NZ security authorities continue to be reluctant to fully address, and it is the tail that wags the rightwing minor party dogs, if not National itself.

In summary: Trump is a cultural imperialist phenomenon that has used the US presidential bully pulpit to export his style of nasty politics world-wide. For all their talk about centrism, it is evident that the right side of NZ’s political spectrum has been heavily influenced by the Trump effect. Voters need to be cognisant of that not only when deciding who to elect, but when considering the prospects of how the potential “coalition of chaos” (ACT, National, NZ First) will approach governing once installed. Mutatis mutandis, the model for that approach could well be Trump.

Things could get nasty.