The New Zealand Herald’s archetypal “average” Kiwi family, the Ray family of Sandringham East, has declared the 2012 Budget “sensible and unspectacular”, probably the strongest endorsement Bill English could have hoped for. But let’s look at what this article signifies.

First and most obviously, the article makes something of the fact that the average income in Sandringham East is nearly identical to the average income across Auckland as a whole — not quite $27,000 per annum* — but the Ray family income is about four times that, $105,000. If both adults were in paid work, their income level would be about twice the average. But the article says that Amanda Ray is a full-time stay-at-home mum, from which we can reasonably assume that Alistair Ray’s income is four times the median on its own. Income level: not “average”.

The figures given for income, and for the decile rating of the local school, date from “the last census”, which was held in 2006. Census data from 2011, had it been held, would probably not yet have been released anyway, so that’s not really a factor — but the data is six years out of date in any case. The principal of the local school says the area is “gentrifying” and the middle-of-the-road decile 5 status is likely to be revised upwards. Suburb: not “average”. [Edit to add: the school decile rating doesn’t necessarily support this conclusion; see Graeme Edgeler’s comment explaining deciles, below.]

Alistair Ray is an urban designer, and Amanda has a doctorate in cancer research. I’m not sure of the qualifications required to become an urban designer, but I think it’s safe to assume that it requires postgraduate study to honours — probably master’s — level. Education: not “average”.

Education is just one aspect of social capital more generally. The Rays immigrated relatively recently from the UK. Their language is our language; their qualifications and experience are accepted here without question; many of our social norms and customs, and our legal and political systems are very similar to those of the UK, having been largely derived from the institutions of the Old Country. This is hardly uncommon — roughly a third of immigrants to NZ come from the UK — but neither is it typical. Immigrants from Asia and the Pacific (combined) make up a higher proportion, and these groups do not enjoy the same degree of familiarity that British immigrants do. Social capital: not “average”.

None of this is any sort of criticism of the Ray family. I have no doubt that they are honest, hardworking, skilled and decent folk who are committed to this country, who make a valuable contribution to it, and are as entitled as anyone else to express opinions on its government. They are welcome here. The Herald chose to frame them as an “average” family, though, and by these metrics they are not an “average” family. I think it is fair to characterise the Rays as an “aspirational” family.

And that, I think, answers the implicit question of whose view the Herald’s coverage seeks to express, and whose interests yesterday’s budget serves. The elision of “average” and “aspirational” is, I think, the single most powerful shift in this country’s political discourse in the past five years — since John Key took the National party leadership. This piece of terminology (and its close cousin, “ambitious”) dominated the 2008 election campaign, and while it has tailed off more recently, the policy settings the government has chosen demonstrate that it is still a core theme of their ideological project. This government does not speak to, or for “average” New Zealanders — it speaks to, and for “aspirational” New Zealanders, and in this article the Herald does not really speak to, or for “average” New Zealanders — it speaks to, and for “aspirational” New Zealanders. Blurring ideas of “aspiration” almost interchangeably with ideas of “average” defines an “us” in which nearly everyone includes themselves, persuading “average” people that the government speaks for, and to them, even though the policy programme yields them no direct advantage whatsoever. At the same time, it permits the government and others to define anyone who fails to “aspire” hard enough, for whatever reason — a lack of education or financial or social capital, chronic illness or disability, or a history of abuse, mental illness or repression, poor choices or simply bad fortune — as an unperson. So defined, the state can with relative impunity dismantle the system of benefits, state assistance and remedial advantage that, in the final analysis, enables more of the population to become genuinely “aspirational”.

That bell probably can’t be un-rung. I think we are stuck with this elision, and this delusion that everyone can be above-average — it’s normal, and expected, and if you aren’t, you’re a failure. That’s a concerning prospect.

L

* I should at least give credit to Simon Collins for using the median, rather than the mean with regard to income — many, including the government, are not so scrupulous.