While I agree with most blogging folks that John Key was a fool to try to smack down Keisha Castle-Hughes for her role in the Greenpeace climate change campaign, I do still have concerns about the specifics of how she fronts it.

BK Drinkwater posted on this recently, and then took it back after some criticism. I don’t think his first instinct was that far wrong, but it was framed poorly – in terms of expertise as granting a right to advocacy, rather than expertise as being necessary to meaningful advocacy. I don’t have concerns about Keisha’s views or her right to advocate for them, or about her position as a young mother concerned about the future of humanity rather than a scientist or a policy expert, or about her being exploited for a cause. The problem for me is that Keisha’s advocacy is apparently based entirely in passion, and not at all in reason.

Her breathless and slightly incoherent performance on Close Up (horrible flash video) the other night, while it may have been inspiring for some, left me in little doubt that she doesn’t know anything much about the topic. She completely avoided answering Sainsbury’s question (from about 01:50) as to whether she knew anything about it – saying (again and again) that she was passionate about climate change and wanted to know what she could do about it. This is the problem with celebthorities (actorvists, pseudo-experts, etc.) – they frequently substitute passion for reason, and in doing so they encourage the wider public to do the same.

While I don’t expect celebrities (or anyone, really) to be an expert before they’re allowed to advocate, their passion for a cause should be somehow proportionate to their knowledge of it. Keisha’s passion seems to far (far) outweigh her knowledge, and passion without reason is dangerous. It may be that she does know more than the first thing about it – any reasonably intelligent person can familiarise themselves with the scientific orthodoxy in a few hours and after a few days of reading will probably know more than 90% of the general population – but as a media person, having not prepared a convincing answer to that question of credibility gives me serious doubt that she has any, even as little as the average celebthority. The same goes for her published response to Key on the signon blog. At the very least she should demonstrate some knowledge of the subject matter. Perhaps she’s saving this for the proposed tête-à-tête. Extreme optimism if that’s so.

Don’t get me wrong – both passion and reason are necessary weapons in the campaign arsenal. Al Gore’s passion was instrumental in breaking the issue into the mainstream, which no amount of science or evidence could have done. But passion without reason is especially dangerous when the task, as with climate change, is to convince people to believe and accept science, reason and evidence instead of uninformed opinion, ‘I reckons’, conspiracy theories and convenient misinterpretations of the evidence which perpetuate a particular lifestyle to which they’re accustomed. The primary tactic of climate change denialism is to muddy reason with passion, and get people thinking with their gut rather than their brains, and by privileging passion so completely over reason Keisha risks weakening the strongest weapons the climate change environmental movement has – science and reason and evidence.

Advocacy is great – but let it be based on something.

L