Bruce the Engineer.

Turns out he and his wife have a lifestyle block in John Key’s well-heeled electorate and two rental properties, and the whole story was a plant by Phil Goff. This was a very poor choice of poster boy: nobody with a lifestyle block and two investment properties is entitled to cry poverty. Even if their cashflow situation means they’ll be doing it hard until Bruce finds another job, arguing that they should be entitled to full benefit plays right into the hands of those who argue Labour is all about middle-class welfare or, in this case, welfare for property-speculator millionaires. There is no way Labour can claim to speak to genuine need while they nail their colours to cases like this, people far better off than most of those who are Labour’s nominal constituency. What of all those who don’t have two houses and a lifestyle block to fall back upon? Honestly, it’s insulting.

Labour, if you’re going to try to cynically manipulate public opinion, can you at least make a halfway-competent job of it? Poor Bruce and Jo have been used as propaganda pieces by Phil Goff, and badly so. They lose, Labour loses, NZ loses.

Edit: Shorter Lew: “There are plenty of people for whom Labour could be going into bat during the current recession. These ain’t them.”

L