Tomorrow evening I fly back to Auckland for the beginning of a phased return to NZ. I have some pending obligations and personal commitments in SE Asia so Â after two months in NZ will be doing a long distance commute between NZ and SG until the middle of next year. But I have made the decision that it is time to permanently return to NZ and find a way to contribute in a non-academic capacity. To that end I am registering a NZ-based political risk, market intelligence and strategic analysis consultancy under the name Buchanan Strategic Advisors, Ltd. Â As far as I can tell it is the first of its kind in NZ: a consultancy solely dedicated to international and comparative industry and market analysis, political context assessment and security threat evaluation. I will also focus on labour market characteristics, industry-political relations, futures forecasting (both strategic and sector-specific) and ethical and sustainable investment. The firm will have a public outreach component that will provide expert commentary to general and professional audiences as well as the media on matters of contemporary international import. As readers may know, I have long been concerned about the lack of strategic vision, both in its long-term and in-depth dimensions, exhibited by NZ public and private entities when it comes to foreign affairs. This is my way of helping to fill that analytic and policy gap.
It may seem counter-intuitive but I believe that basing the firm in NZ enhances its “brand” because of NZ’s reputation and image as a fair, transparent, honest and autonomous country, We may know that in fact NZ does not quite live up to its image in many respects, but having lived in nine countries I believe that it comes the closest to doing so. Since we operate in an age of telecommunications and rapid transport, I do not see NZ’s size and location as a major disadvantage to providing the intellectual value added services embodied in the firm. To the contrary, I see the firm as an ideal interface between NZ and foreign partners, complementing and reinforcing existing diplomatic and business networks.
I have been fortunate to have a number of Kiwis encourage me in this venture and have some leads on business opportunities. The real test is to see if public and private entities in NZ will pay for such services. I believe that it fills a niche for actors that do not have in-house expertise on specific subjects or whom do not wish to pay the full costs of maintaining a full-time, in-house political risk capability. But I also have offered this type of service for free to several NZ entities, only to have them baulk at continuing receiving my analysis and opinion on a fee-paying basis (this includes some specialised security agencies that clearly lack in-house capabilities in the areas that I am competent to discuss). Thus the real make-or-break issue is whether private firms and public agencies are willing to pay for this type of specialised advice. The next year or so will tell.
In any event, I am thrilled to be heading back home. I get to reclaim my house in the Waitakeres and breathe clean air (the Indonesian smoke haze in SG at the moment is at dangerous levels), feel the nighttime silence of the bush, and reacquaint myself with friends. That will make the pressures of setting up the firm all the more bearable. It may be a challenge after so many years of doing full-time academic work and part-time consulting, but if there is an ideal place in which to undertake a new venture like this, Aotearoa is my choice.
A press release on the establishment of the firm can be found here.