Although trite to say so, if knowledge is power, then information is its currency. The more complete the information at hand, the more knowledge that it imparts, which can be wielded for bad or good.

In that light, spreading disinformation is akin to counterfeiting. It is fraud masquerading as fact. The more it is accepted and disseminated, the more genuine informational “currency” (including scientific and factual information) is devalued. The more legitimate information is devalued the more it becomes indistinguishable from disinformation. This is the purpose of many psychological warfare campaigns and is a standard tool for authoritarians that rely on so-called “gaslighting” tactics to keep their subjects confused or ignorant of actual reality and the circumstances of their rule.

Actors who use disinformation campaigns in liberal democracies are no more than imposters and counterfeiters attempting to influence the political market. Counterfeiters and imposters are not accepted in the financial and business markets, so there is no reason to accept them in the political and social realms. Instead, they should be seen as malignancies that need to be excised.

This should be the bottom line for political parties and social media platforms: disinformation is fraud. Peddling information counterfeits should be avoided and blocked rather than enabled, much less encouraged. This is not a “free speech” or civil liberties issue. It is a matter of countering malign deceptions deliberately designed to hinder and cloud the flow of legitimate information in the social and political spheres.

The threat to democracy posed by information counterfeiting is worsening. The proliferation of social media and the descent into “winner take all” disloyal political competition has aided the trend. Information counterfeiting is now used by both domestic and foreign actors who may or may not be working synergistically. It no longer is confined to times of open (inter-state or civil) conflict. For the foreign actor it is a means of weakening a targeted society from within by sowing division and partisan/racial/ethnic/religious/cultural rancour. For domestic actors it is a way to pursue partisan advantage and achieve political gain even if over the long-term it serves the purposes of hostile foreign agents. Be it myopic or strategic in objective, political counterfeiting is inimical to liberal democratic values because it seeks to impede or disrupt the flow of legitimate information in society.

It may seem obvious that disinformation and “fake news” is bad. But it is particularly bad when those who start the spread of disinformation turn around and accuse opponents of doing so when challenged on factual grounds. That is when Orwell meets Alice in Wonderland when it comes to the information stream framing the narrative that informs public opinion.

I have chosen here to rephrase the subject of disinformation as a form of counterfeiting. Not only because it advises caution when validating political claims, much like one would do when checking a label, stitching, material, ink or other components of a branded product, commodity or banknote. Doing so also removes arguments about free speech and rights of expression from the equation when it comes to confronting and countering disinformation in the public square because it frames the matter as one of fraud, not opinion. That should then become the basis for legal approaches to framing fair, just and proper responses to the problem.

Otherwise liars, cheats, agitators and provocateurs will continue to peddle false public narratives in pursuit of selfish gain.