I am somewhat amused by the attacks on Martyn Bradbury over his consultant relationship with Mana while running a leftwing blog. From what I gather Bomber has been pretty upfront about his association with leftist organizations (without having to go into the particulars), and even if his advertorial work on behalf of a certain medical service provider was on the margins of ethical, he is certainly no different than many other pundits attempting to earn a crust.
The blogging right (and some journalists) seem to be going after Bomber for two reasons. One is that, for rightwing bloggers the Lusk/Slater revelations needed a diversion, or at least a modicum of balance. Bomber has made plenty of enemies on the right (and some on the left), so he is an easy target. That is particularly so for point number two: his consultancy fees for Mana are ultimately paid for by the NZ taxpayer. The right blogosphere has all but choked on that thought and some have suggested a conflict of interest on Bomber’s part.
I really do not see what is the big deal. Some rightwing bloggers undoubtably consult for public agencies and political parties. Some are every open about their arrangements, and some are not. So what? Various people are trotted out in the media to give their opinions as supposed experts about political issues. Some of these people have financial relationships with political entities and some of them blog. This may or may not be known to the produces and interviewers, and the talking heads may or may not reveal their associations. Again, so what? Can their views not be judged on the merits rather than on who they may be shilling for or what they write on blogs? And if they are selling a particular line in the media, is it not the job of the interviewers to call them on it?
Blogging can generate revenue for a fortunate few, but most blog for free. Many blog under their own names, but some, like us here, use pseudonyms (in our case pretty obvious ones). Sponsored blogging obviously toes an editorial line (less so in the case of ad-derived revenues, since ads are placed on blogs more due to a blog’s popularity than its content). Sponsor-free blogging provides a forum for expression unbeholden to client relationships or employer dictates. Even so, bloggers tend to understand the limits to what they can say in their posts. In the KP experience as a sponsor-free blog by design, members of the blogging collective have taken a hiatus or desisted from blogging about topics connected to their work when potential conflicts are discernible. It is simply prudent and common sense to do so.
Consulting is about offering informed advice and opinion for a fee. In my post-academic life I have found that many people seek advice or opinion, but few want to pay for it. Most seem to think that there is no research or work involved in developing the expertise required to give said advice. They think that their areas of interest are naturally those of the prospective advisor.They forget that it is they who are doing the asking for a service they are unable to provide for themselves.
Think of it this way: if you cannot do the electrical work when installing lighting in your home or business, you pay an electrician to do so. So why would you call a “terrorism expert” and ask him to give his views on a given terrorist event for free? Why would you ask a political risk advisor or strategic analyst to provide expert advice or opinion for free?
That is why fee-paying clients are highly valued by consultants, whether the latter blog or not. It also ensures that consultants who blog are keenly attuned to client requirements in and outside the service provision relationship that binds them together.
That advice given to a client may or may not be congruent with what a consultant cum blogger writes on a blog. The client may or may not know of the consultant’s blogging activities, but regardless the relationship is based on something other than the content of the blog. If the client decides that the content of the blog is not acceptable for some reason, the consultancy contract will not be renewed. Since consultancies operate on a retainer, hourly or service project fee basis, there is latitude in the contractual terms, which may or may not include prohibitions or editorial constraints on blogging content that is deemed inimical to the client’s reputation or goals.
People may disagree with Bomber’s views on political matters to the point of questioning his credibility, and many might wonder why anyone would pay for Bomber’s advice. His advice may be intuitive rather than “expert.” In my opinion, his views on politics have been wrong from time to time. So what?
The issue of credibility and paying for advice is between the client and Bomber, and in Mana’s case, the party seems content with the arrangement. There is no conflict of interest. There is no hidden agenda.Â That is the end of the story. Â As a private contractor Bomber does not have to reveal anything about his consulting relationships, much less on his blog or in his other media work. In this he is no different from Brian Edwards, Bill Ralston or others who give privileged (and private) advice to clients in parallel with their public writing and commentating. Again, this is no big deal.
In the end, this episode strikes me as a rightwing beat up that is designed to deflect attention away from National’s internal divisions by targeting a convenient leftwing object of contempt. In other words, it is all about politics rather than professional ethics. That seems natural, because if it were the other way around and the shoe was on the other foot, some of those leading the charge against Bomber would not have a leg to stand on.