John Ansell, author of the famous and fabulously effective 2005 National party billboard campaign, has been blogging since September last year. As a political communication geek, I kept an eye on his site for the first month or so, but unfortunately neglected it before he published a lot of proofs of material – billboards, banners and newspaper ads for the ACT campaign, and a couple for National, many of which I’d not seen. His services were not in high demand for the 2008 election, but I think they should have been. Regardless of whether you agree with the policy positions these advocate, the point is to convey a message, and I think these do that job admirably. The parties currently outside government have a great deal to learn from those in government in this regard.
Click on this one, my nomination for Most Outrageous NZ Propaganda Image of 2008, for the whole lot. They’re worth it.
Just try to imagine the outcry if it had been hung from the Ghuznee St overpass.
L
