It’s not very often I get excited about a new entrant to NZ’s media ecology. The last time I did was for MiNDFOOD, based on the pre-release PR, and that only lasted until I opened the thing up and realised it was just another glossy ad-filled waiting-room mag with skinny celebrities on the cover.
But this morning I’ve read most of werewolf, the latest offering from Scoop’s Gordon Campbell and others, to be published every full moon. I’m pleasantly surprised. The debut edition features a reasonably thorough survey of Helen Clark’s little-considered but much-valued arts policy through the Oughties; a good bag of the smacking petition which drew immediate fire from petition backers Bob McCoskrie and Larry Baldock in comments; a satire primer from the dependably excellent Lyndon Hood; and a bit about the effect of electoral systems on democracy – case in point: Lebanon. Music and travel writing as well. Go read some of it.
I can only assume that Gordon’s choice of masthead is drawn from the same place as my title, the name of Ian Wishart’s publishing company. In some ways werewolf reminds me of Investigate: a niche publication which will try to carve out its niche from a critical, complicated, politically and philosophically-engaged, media-aware, somewhat geeky audience and specialising in long-format, analysis-rich material which digs a bit deeper than that published (and re,re,republished) by the usual suspects.
Like Investigate/TGIF/TBR, it has potential to bridge the divide between traditional and new media formats essentially by providing the best of both worlds – periodic, reliable and high-quality content which doesn’t demand too great a commitment in time or resource from its audience but which provides blog-style opportunities for engagement should readers want them. Since I don’t imagine Gordon and co. would overly appreciate being compared to Ian, I should note that that’s where I think (and hope) the similarity ends – NZ doesn’t need another ideologically-bound narcissistic soap-box publication, and that this first edition is not. Nevertheless, I wish them all the success Ian has had, and bring on the next episode.