Labour’s campaign against mining Schedule 4 land looks strong, especially at the iconographic level.
The slogan and to an extent the photo frames the issue as a matter of identity, echoing Phil Goff’s “the many, not the few” and Phil Twyford’s “not yours to sell” (though the visual style has come a long way since that campaign, and there’s some subject-object confusion). It also echoes Iwi/Kiwi, undoubtedly the most effective campaign of this sort in recent memory. The hard economic matters — the cost-benefit analysis between mining and tourism and so on — are there, as they should be, but backgrounded to the symbolic concerns.
Goff is clear that he’s not anti-mining, but wants to focus on the 60% of mineral resources outside the DOC estate. That’s the crucial point to make because it draws a bright line between acceptable and unacceptable which is still well north of Schedule 4 — to cross that line the government must first gain electoral consent to mine DOC land, and having done that must gain consent to mine the most precious areas of that estate. The point isn’t that mining is all bad; the point is that mining conservation land is worse than the alternatives. The job of the opposition, environmentalists and anyone who loves the fact that NZ still has wild places which are sacrosanct, or who thinks of those places as a part of them, is to relegate the idea of mining them to the political too-hard basket.
Labour and the Greens are also well-coordinated on this, with Metiria Turei pointing out the government’s duplicity in not revealing its intent to mine areas on Great Barrier Island which are under Treaty negotiations. The mÄori party should get in on this, as well. It looks good.