John Key either has very poor PR advice, is grossly insensitive or has some darkness in his heart, to say nothing of his small head, when it comes to women. I am less concerned by his choice of words when describing models and actresses that he lusts after. It might have been better for the Prime Minister to refer to the objects of his sexual fantasies as “attractive” or “pretty” rather than using the adolescent term “hot.” But getting a bit horn doggish on a blokey sports talkback show is not the worst of sins.
A slightlyÂ worseÂ sin is to reveal admiration for a sports star because he makes “heaps of money” and gets some “fringe benefits” on the side. Talk about revealing your core values! For the PM, money grubbing–admittedly driven by unique talent– and serial adultery–which did not have much to do with talent of one sort or another–are positive traits worth coveting. Crikey! But that is just his shallow venality surfacing, not a mortal sin.
What is a far more serious matter is his apparent condoning of spouse abuse, as exemplified by the poster-boy for putting ass-kickings on women, Mr. Tony Veitch. Not only did Mr. Key agree to sit down for an interview with Tony the Tough Guy on his radio sports show, which legitimates Veitch in areas far outside the blokey sports-minded demographic. Mr. Key has now agreed to do regular spots on Mr. Veitch’s show. If one interview legitimates Mr. Veitch, then subsequent regular interviews symbolically condones what he did.
It was bad enough that a sports radio outlet would see fit to re-hire a spouse abuser who escaped jail time because he paid off the victim and wept crocodile tears at a series of staged press events. Here we have the PM of New Zealand, who should be fully aware of the intimacies of the abuse case as well as the allegations of drug use and other anti-social behaviour by Mr. Veitch, agreeing to grace his show on a regular basis. This, at a time when Mr. Key has terminated at least one guest spot with another radio news show focused on hard news rather than rugby, cricket and league. What is the message Mr. Key is trying to convey here, and on what assumptions does that message rest?
Is it his assumption that most Kiwis think Veitch is a good bloke and he was hard done by the back-talking wench? Is it his assumption that Mr. Veitch did wrong but it was a minor transgression? Is its his assumption that the NZ public do not care any longer what Mr. Veitch did and bygones are bygones? Is it his assumption that sporty blokes at best do not care or at worst condone Mr. Veitch’s behavior, and in an election year connecting with that crowd by engaging in some good-natured letchingÂ will increase Mr. Key’sÂ chances of re-election? What, exactly, is the rationale that says that it is OK for the PM to grant privileged regular interviews to an unrepentant spouse-basher while canceling similar interviews with other news shows?
And what message is Mr Key trying to convey here? That he is a sporty bloke? That he is a sporty bloke who sees nothing wrong in the occasional bitch-slapping along with letching, adultery and money grubbing? That he is a sporty bloke who does not give a darn about the high incidence of spousal (and child) abuse in the country he leads? That he is sporty bloke that simply does not care if he objectifies women and symbolically condones spouse-bashing? That he is a sporty bloke who is insensitive to women’s concerns about being objectified and victimised in their own homes as well as in the streets? Or is his message simply that in the run-up to elections catering to the lowest of the low is acceptable? What next, a guest spot with Mongel Mob, Black Power or Headhunter media outlets? After all, they are also sporty blokes who knowÂ something about how to treat uppity women.
Maybe I am just a prude. Perhaps it is perfectly acceptable for the PM of an advanced liberal democracy that is not Italy to see nothing wrong in publicly letching, to express admiration for greed and adultery, and who symbolically condones spousal abuse by voluntarily and preferentially associating with a spouse-beating coward who happens to be a celebrity. But if that seems a Â bit untoward for a PM (or anyone else), then he and his PR minders need to be made aware of that fact. Boycotting advertisers who buy time on Vietch’sÂ show when it features the Key interview is one way to convey that message. More importantly, and specifically for those women and other decent people who do not condone such behavior and who crossed over to National in the last election, the best way to deliver the message is to do so on November 26, at the ballot box. Of course, it if could get a clue, Labour might make a point of pointing out to the electorate Mr. Key’s apparent lack of regard for the feelings of his female constituency or any others who might think that engaging in egregious sexual innuendo with a spouse abuser is not fitting behaviour for a sitting Prime Minister (or anyone else with a modicum of sensitivity to the issues involved).
After all, not all of us are sporty blokes.