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Posts Tagged ‘twitter’
“What a great day for humanity” would probably have done the trickToday the President of the United States of America came out (if that’s the right term) in support of gay marriage. Hours later, The leader of the New Zealand Labour party did likewise. The responses they got could hardly have been more different. Obama’s statement was greeted with a worldwide ripple of excitement; Shearer’s with a localised wave of criticism. Aside from the obvious difference in scale, we can make some sense of the difference in valence by looking at two main factors: the content of their respective messages in political context; and the media and moment in which they were made. Substance and political context Allowing for the differences in political context, Obama’s and Shearer’s statements were reasonably similar. Both expressed support for gay marriage in principle, with reservations about implementation. In Obama’s case, the reservations were constitutional. The President can’t unilaterally pass an act permitting gay marriage; it has to go through two federal houses and most aspects of marriage are still, ultimately, determined by the states. Obama’s statement was symbolic and aspirational. First of all, it was a means of defining who he is, politically — a rebuttal of suggestions that he is timid or not liberal enough, and a means of illustrating a sharp distinction between his administration and the caricatured culture-war conservatism of his Republican opponents. It was also an opportunity to reinvigorate the American political left. David Frum said it well:
(You should read Frum’s whole piece, it’s short and articulates clearly why this was a strategic coup.) Shearer’s statement was, if anything, less equivocal than Obama’s; he merely said that he “would like to see the detail of any legislation before giving formal support”. In purely rational terms, that’s totally reasonable; nobody signs a blank political cheque. Much of the criticism has centred on the assumption that any such law would be introduced by Labour, so Shearer would not only get to see it but would get to vet it before declaring support. This isn’t really so; Labour are in opposition, and barring extreme exigencies they will be for at least 2.5 years to come. Given the Greens’ long-standing commitment to gay marriage and remarkable success in the member’s ballot, there’s a better-than-even chance that a hypothetical same-sex marriage bill drawn at random would be theirs.* There are plenty of potential pitfalls in such a bill, if badly drafted, and it is reasonable to hold reservations. Other criticism of Shearer has centred on the argument that Obama’s political context is much more hostile to gay marriage, and his declaring in favour of it constitutes a genuine act of political bravery, while it’s a rather less contentious issue here. Also not entirely fair; of course, that difference in political context exists, but Obama is in power, and (largely due to Republican infighting) in political ascendancy, while Shearer is in opposition and in the doldrums. It is also very unlikely that any gay marriage bill would pass the current NZ Parliament, especially now that social-conservatives like NZ First are back in. So on the merits, criticism of Shearer for appending this seemingly-innocuous qualifier seems a bit unfair. But there are two better explanations for hostility: first, he misread his medium; and more importantly, he misread the moment. The medium and the moment Obama made his statement in a medium and situation that afforded him considerable control over how his message would be transmitted and received, and that enabled him to articulate his position both from a personal perspective and politically. Good Morning America was a sympathetic venue; morning TV is warm and nonconfrontational, on the ABC network even more so than usual. It is not strictly time-controlled and interviewers generally do not play hardball. Its audience is more liberal, more female, and more inclined to respond favourably to expressions of personal warmth and reflection such as this one. Shearer chose Twitter to make his announcement — the most constrained medium possible, one that permits no contextualisation, no emotional or personal connection. Given his performance to date as leader of the opposition, and the NZ Twitter left’s activist bias, it’s probably also one of the more hostile media open to him. It’s not talkback, but in some ways it’s worse: a lot of people who really want to like you, but are already frustrated and disappointed and are beginning to despair can be a harsher audience than your outright enemies. Twitter also means that you are expected to be spare and to the point, and to only include detail that is significant. By hedging, he signalled that his position was not firm or genuine. The medium is the message, so the inclusion of an obvious redundancy like “need to see the detail” when characters are so limited doesn’t look like understandable prudence, it looks like fuzzy-headed waffly-thinking at best, or political cowardice at worst. David Shearer mistook a platform for slick, aspirational one-liners as the venue for earnest political positioning. And that leads to the most crucial point of all: Shearer misread the political moment. Obama’s declaration in personal, philosophical terms of his “evolution” from someone who did not support gay marriage to someone who does was a watershed moment, a genuinely epochal event: when the President of the United States of America supports your cause, all of a sudden it looks a lot more like happening. A loud shot was fired in the culture wars; it instantly became global news, and with the news came a wave of liberal euphoria. This was, as Russell Brown noted, the best possible moment to note Labour’s progressive history and rededicate to the goal of marriage equality, but it was not a time for wonkish quibbling about details, or careful delineation of party policy. The moment was one of joy, of celebration, of possibility — of hope and change — and any response had to be congruent with that. Shearer’s wasn’t. The contrast jarred, and made the other, lesser, deficiencies in the message and its presentation more evident. Substance, context, medium and moment. You can’t really afford to be without any of these, but if you’re trying to catch a wave of public sentiment, you really have to get your moment right. This is symptomatic of Labour’s ongoing failure to articulate its vision: a lack of mastery of the tools and techniques at their disposal. Shearer’s lack of authenticity and his inability to speak clearly and unequivocally from his own position, that I touched on in my last post on this topic, was depressingly evident in this episode, and it may be that he’s still being tightly managed. A more concerning possibility is that this is the real David Shearer: lacking in virtù, like his predecessor. But despite everything, I think this was a good experience for Labour — hopefully it has demonstrated to them that sometimes being timid is worse than being silent. If “go hard or go home” is the only lesson they take from today, it will have been worth it. L * Hypothetical, because none are in the ballot at present, though I expect that to change soon. Idiot/Savant drafted one some years ago, and it would not be an hour’s work to get it in. The GC: is this what we’ve come to admire?After some consideration of my sanity, I watched the first episode of The GC. It was more or less as I expected. I’ll probably never watch another minute of it, but it’s not a show for me. Nor is it a show for all those other high- and middlebrow honkeys (including Mike Hosking, TV reviewers, and 10,000 Facebookers) who are wringing hands and clutching pearls about how it’s empty trash that glorifies superficial extravagance and shallow excess at the expense of what is “real” or “authentic”, how it’s exploitative and demeaning to Māori, or whatever. There’s some merit in these critiques, and in the complaints about NZ On Air funding, which it seems to have been allocated to a slightly different show than what ended up actually getting made. But ultimately I don’t think it matters. The GC tells us important things, not only about the beaches, bods and booze society it portrays, but the society from which its participants originated. The most legitimate object of critique is not the show, or its cast, but the system that makes such a bizarre phenomenon not only viable, but compelling.
Tame (pronounced “Tommy”) was talking about aunties, but the statement expresses the main reason many young Māori leave school and go to The GC and places like it in the first place: because they’re places where there always is bound to be something that’s better than nothing; you take your opportunities as they come up, and eventually you’ll be ka pai. Aotearoa, for many young Māori, is not such a place: the release of employment data showing that Māori unemployment is twice the national average will be no news to anyone who’s been paying attention, and the trans-Tasman wage disparity for those who are employed remains broad. If a kid like Tame can roll like a wideboy property investor on a scaffolder’s coin in The GC, and the counterfactual is minimum wage, gangs and prison back home in Timberlea, why not? As Annabelle Lee-Harris, a producer for Māori Television’s Native Affairs, said on Twitter: Stay in NZ with the other 83 k unemployed youth or go to the GC where everyone has $ and lives in bikinis? Seems like a no brainer #TheGC … You can’t deny Maori have a far better quality of life on #TheGC. It may seem shallow but actually their kids aint gonna get glue ear etc. Returning to the question: is this what we, as a society, have come to admire? The answer is yes; this is the neoliberal reality in which we all live. The truth is we always did admire it; it’s only the nouveau-riche cosmetics we cringe at. When our hereditary nobles and “real” celebrities live their extravagant, idiotic lives in public we celebrate them. When a bunch of brown kids do it, all of a sudden they’re an embarrassment; they’re abandoning their heritage, dishonouring their ancestors, should get real jobs and get back in their place. But it’s all very well for snooty middle-class (and, I suspect, largely middle-aged) white folks to peer down their noses and mutter about how much of a shame it is. It’s easy to do when you’ve got options, mobility and capital (both financial and social). It’s easy to do when you’re not forced to choose between keeping your ahi kā burning, staying with your people and trying to preserve (or find) your place in society on the one hand, and earning a decent wage and staying out of prison on the other. It’s all very well to mythologise and romanticise Māori as a noble people, beyond wealth, if you don’t have to live their reality. And the Māori reality is not static. NZ On Air funding was sought and granted to examine aspects of the contemporary Māori reality. If you look beyond the caricature, the phenomenon examined by The GC is an aspect of the contemporary Māori reality. This goes some way to mitigating the criticism. Former TVNZ CEO Rick Ellis was completely serious (if wrong) when he cited Police Ten-7 as a legitimate portrayal of Māori on TV; there are few outside the niche market occupied by Maori Television, and like the shows on that underrated network The GC at least has the benefit of being made by, for and starring Māori. You don’t have to be very cynical to conclude that there’s a racial motive, however unconscious, behind calls for The GC to be cancelled and its funding redirected to saving TVNZ7, which Paul Casserly recently called “Pākehā TV“. Maybe the “I’ve got mine” flight to material wealth is simply neoliberalism dragging people away from their values and further into its clutches, but at some point it stops mattering. Māori have had enough generations of being told to be patient, to make do, to play nice and they’ll get what’s good for them. Those who do the telling are are far from impartial. How long are Māori supposed to wait for the Pākehā justice system to make things right, to repair the alienation and dysfunction and reverse the discrimination that still affects them? And even when the system does finally deliver, it’s no sure thing: emerging Māori business leaders are mocked as fools when their ventures fail and abused as fat-cat tribal oligarchs when they succeed. As far as Pākehā society is concerned, Māori can do very little right, so the only surprise about the Mozzie phenomenon is that there are still so many young Māori who haven’t given up waiting for the NZ system to work, and set about making the Australian one work for them. We expect them to act in their own self-interest, and we construct economic and political mechanisms to that end. This is our system, not theirs: if you don’t like their rational responses, don’t blame them: blame yourself, and your part in making it so. L Election DayIt is an offence to publish any material that might dissuade people from voting, or encourages voting for or against any party or candidate, on election day. So from midnight until after polling closes all comments to KP will be moderated by Anita, Pablo and myself. But it is not an offence to exhort others to vote, in a nonpartisan fashion. The old cynic’s argument is that if voting made a difference, they would have banned it. In fact, in plenty of places they have banned it for just that reason. Whatever your view of the state of Aotearoan politics, it could be worse. Zimbabwean immigrant Peter Heath this evening called our election-day media ban “quaint”, and it certainly is when compared to the situation there, where (as he says) “officials are too busy with hacked off limbs to worry abt the odd tweet”. Long may it remain so. We honour democracy by supporting it, and in addition to the other aspects of political participation that ultimately means turning out to vote. But people who feel disengaged from the political process, who feel it doesn’t serve their interests, or who refuse to vote on principled grounds shouldn’t be forced to add noise to an already-fuzzy democratic signal. So vote if you have the slightest inclination to do so, and if you haven’t the slightest, don’t. But remember, this time around you have four votes: your two electoral votes are for New Zealand’s political body for the coming three years, but your two referendum votes are for its political soul. L National’s initial Stop/Go TV ad is a pretty good one. Clean, to the point, not bogged down in detail but jampacked with symbolism: Toby Manhire, writing on The Listener‘s excellent new website, has already done the analysis so I’ll quote him:
But hang on a moment. The symbolism of a lazy Labourite and a clean-cut Tory is laid on a bit thick — and the scruffy old Labour guy looks just a tiny bit “ethnic”, if you know what I mean. Moreover the whole Stop/Go metaphor is a bit trite — trite enough that it was the basis for a satirical diary piece by David Slack in December last year: And If you think about how traffic control actually works, the metaphor has coherence problems. Last night, Anna Hodge tweeted the following observation, which in hindsight seems so obvious:
Um, quite. For some to go, others must stop (at least until we get reef-fish-inspired traffic management systems.) Anna’s tweet generated a bunch of responses as the narrative of the ad began to unravel. Mine was that if you’re at the front of the queue, only the GO sign matters; others were about the size of your SUV, the increase in inequality between north- and south-bound traffic flows, and the fact that Stop and Go signs are the same sign, just viewed from different angles. Aaron Hicks remarked that the STOP sign at road works means that there’s actually work going on, a point you’d have thought might be clear to a government undertaking such an aggressive roading policy. And did the green of the go sign hint at a National alliance with the Greens? But they’ve spent the last decade and a half telling us that the Greens’ green means stop so green is basically red, and now their own green (not even a Blue-green!) means go? The more you think about it, the more tangled and incoherent the narrative gets. And yet for all its flaws the ad works. It relies on people not thinking too hard about it — upon audiences swallowing whole the top-level symbolic material Toby described, making what Stuart Hall called a hegemonic reading of the text. In Hall’s model the second audience position is a ‘negotiated’ reading — such as Toby’s analysis itself, which recognises the hegemonic aspects of the discourse but doesn’t necessarily accept them, and the third position is ‘contrary’; consciously reading against the text’s hegemonic meaning — what Anna did, as did those of us who responded to her observation. A lesson from this is that reading a tightly-encoded text counter-hegemonically is hard work. Audiences are not sponges or “sheeple”; they will often take a negotiated position, but in general such a position doesn’t prevent the text from having some impact. This illustrates a point of strategy that my regular readers must be bored tears with by now: you can’t rebut a text like this head-on with wonkish facts and figures. Dry details about Labour’s record and plans on economic progress wouldn’t make a blind bit of difference to the effectiveness of this particular ad, for two reasons: first because the hegemonic material doesn’t lodge in the head, it lodges in the guts (it’s truthiness, not truth); and second because such a rebuttal implicitly accepts the framing of the original text, and that framing is half the payload. But subverting the paradigm, man, that’s where the action is. I’m not suggesting a comprehensive strategy to counter the National party campaign could be composed around a response to one 15-second ad, but if a counter-strategy was to be composed, that’s how you’d do it. Don’t berate people for accepting the hegemonic position, or for negotiating: find ways to make them see it in a different light. L Ten strategic communication lessons from the Alasdair Thompson fiascoToday has been a remarkable day. Rarely do we see such an epic failure of communication as we have seen from Alasdair Thompson. Because these events have played out mostly in public, they also present an unusually transparent example. What follows is ten specific strategic communication lessons which are clearly evident from these events. My analysis isn’t political — I have political and ideological views on this matter, and I intend to write these up after some reflection, but the purpose here is to look at things dispassionately and pragmatically and consider what was done wrong, and what might have been done differently. They are framed quite generically and can be pretty widely applied. This is a long post, so I’ve hidden most of it below the fold. Everything here is presented on an “in my opinion, for what it’s worth” basis, and should under no circumstances be interpreted as reflecting the views of my employer, or anyone other than me personally. Enough ropeOn Mike Hosking’s Newstalk ZB show this morning, a discussion of the gender pay gap and Catherine Delahunty’s bill on the topic — and an object lesson in not believing your own hype:
(Audio) Helen Kelly played Alasdair Thompson like a harp here. For a start, his argument is bogus — as Kelly says, the figures don’t back it up in the general case, and where they do back it up there’s a host of confounding variables. (For just one of many possible objections, since women already earn less than men for the same work, there’s an advantage at the margin where they retain the primary childcare responsibility, all else being equal. On the basis of this Thompson says they should be further penalised.) But quite apart from the standard of the argument, Thompson ended up defending the indefensible in indefensible terms. It’s one thing to defend the indefensible in terms that seem reasonable, quite another to do so in terms that are repugnant. Rather than arguing the difference of interpretation and retaining the dignity of a Captain of Industry, a benevolent leader of men (and women) who cares about their wellbeing, he slipped into the worst sort of boss-man-splaining. This might work just fine in boardrooms where the interests of those present are aligned, but it’s not much good in the public sphere. He clearly realised this, but only once he had committed to it: his delivery was garbled and disjointed, clearly ad-hoc, and so heavily caveated that it’s hard to take any of it seriously. But that’s what we must do. This guy is an experienced representative of New Zealand’s employers, speaking in his official capacity on a topic for which he had (or ought to have) prepared, in a mainstream media outlet. We are entitled to take him at his word, and we should thank him for telling us what he really thinks. And we should thank Helen Kelly for giving him such a plum opportunity to do so. Update: Not one to do things by halves, Thompson has doubled — or, tripled down, with a press release arguing that women are paid less because they’re just not worth as much, and statements to the Herald blaming “socialists”, “Labour” and “unions” and claiming 90% support for his position. That number has now mysteriously vanished from the Herald’s story, and comments by readers of the National Business Review — Thompson’s natural constituency — are running 80-20 against him at the time of writing this update. You could say he’s quadrupled down, even, since he’s now taken to twitter, responding to criticism and barbed quips with cut & pasted lines from his press release. A more epic fail is hard to envisage. L NZPA no more
But I want to say a few things about the future. The fact is that something like the NZPA — some primary source for raw news — is needed. Press releases will continue to fulfil the role that they always have, and one immediate consequence of the end of NZPA is that journalists will now have to comprehend, research and rewrite PRs themselves or — depressingly — just publish them more or less verbatim. Either way, that means a decline in news quality and more churnalism. So the media execs behind this decision who, in Danyl’s perceptive words, “probably don’t realise quite what they’ve destroyed” know this to an extent — they know at least that the stories have to come from somewhere. I assume that they are aiming to leverage the endless horizon of social media, which has the considerable advantage of being free. Twitter, I fear, will be the major replacement for NZPA in the immediate New Zealand context. Journalists already do this to an extent — probably a greater extent than they should. While social media is important, and its role in news production is a live topic worthy of considerable discussion, it’s not any sort of substitute for a rigorous newsmaking system. For another thing, Fairfax is an Australian company. As well as owning a large chunk of the New Zealand newspaper market (and enthusiastically presenting syndicated Australian content in its titles here), it is almost-half owner of the Australian Associated Press, a newswire service whose core business is rather like that of the NZPA (though AAP has in recent years expanded its role). If the gap in the New Zealand media market is sufficient that remaining independent content-provision agencies — such as Scoop and BusinessDesk — are unable to comprehensively fill it, it seems likely that AAP will do so. Given the pressure already exerted by overseas — and particularly Australian — newsmaking imperatives on our media ecology in New Zealand, I can’t see AAP’s potential involvement as anything but deleterious. L Disclosure: I work for Media Monitors, which competes with AAP in the Australian market (though not in the provision of wire content). The views expressed here are very emphatically my own. Chávez backs Gaddafi?Via The Egonomist, on twitter, the news that Venezuelan president Hugo Chávez has apparently expressed support, on twitter, for Muammar Gaddafi, whose mercenaries and loyalists are presently butchering Libya’s citizens. The tweet, in Spanish, is as follows:
My Spanish is no good (Pablo can no doubt translate), but it seems to largely match the following, from the Al Jazeera English live-blog:
Without an understanding of the context this looks like a plain statement of fact: after all, Gaddafi is facing what looks very much like a civil war. But in light of Gaddafi’s recent speeches (and that of his son), which framed the uprising as a civil war started by malcontents, rather than as an expression of the Libyan peoples’ will; and urged loyalists to defend Libya from its internal enemies, the implication of Chávez’ message is pretty clear. He accepts Gaddafi’s framing wholesale; equates Gaddafi with his country and action against Gaddafi as action against Libya, just as the dictator himself did. Gaddafi’s deep links to and close relationship with the Venezuelan leadership are well-documented. But one other factor suggests that the Venezuelan leadership buys the line that the unrest is not a response to Gaddafi’s oppression and the uprisings in nearby countries, but the work of foreign imperialists. Chávez’ reference to “Canciller Nicolás” presumably refers to Nicolás Maduro, mentioned shortly afterwards in the AJE thread:
All this is pretty speculative. It’s sourced from twitter, a medium not well known for its clarity, and being hours old it’s still yet to be properly analysed or verified. So it may all be a great misunderstanding. No doubt Chávez will explain himself in due course. But the information does emerge from Chávez’ verified, official twitter account; it does echo previous anti-imperialist positions taken by the Venezuelan leader, and it generally seems to ring true. It seems — and I think — that Hugo Chávez, the modern, popular, democratic socialist leader who was supposed to be different to all the murderous authoritarians who preceded him, has just come out in solidarity with one of the most murderous authoritarians yet left, defending the slaughter of his people for having the temerity to demand control of their nation. I will be happy to be proven wrong. But if that’s revealed to be true in coming days, it’ll be your move, Chávez apologists. L The Perils of the Dark SideVia 3 News journalist Patrick Gower on Twitter, the news that Pita Sharples is the keynote speaker at the Destiny Church annual conference this Labour weekend. Concerning news. Except I’m not sure it’s completely accurate. According to the Destiny press release, Sharples is the keynote speaker at the Friday night Awards & Recognition event which kicks the conference off, while (who else) Bishop Brian Tamaki is the “keynote preacher” for the weekend-long event. I think this is an important distinction: it’s appropriate for Sharples, with a lifetime of support for Māori excellence, to be present for an event which celebrates achievements in “business, management, the health and social services sectors, Pacific arts, family breakthrough and contribution to at-risk youth” for a large and largely Māori organisation, featuring pasifika and kapa haka performances to boot. But that’s quite a different thing to lending the imprimatur of his status as the co-leader of a government party and Minister of Māori Affairs to the shady cultishness of Destiny’s main event. This is not to say that Sharples should shun Destiny outright: after all, as a kaupapa Māori politician he does represent some of the group’s members, and many non-members who share some of their values. Such ‘Dark sides’ of support exist for almost every party; the Greens have their crazed dark-green environmentalists; Labour has the blue-collar rednecks about whom I’ve written previously; ACT has mostly sucked away the white-collar rednecks (and doesn’t mind admitting it) from National, but the Nats still have the worst offenders among the farming lobby and many of the least-savoury Christian sects (much of Destiny undoubtedly included). For all that they might be abhorrent to some, these are all legitimate interest groups and — within reasonable bounds — they must be tolerated and their needs entertained in a free society. Their members have as much right to democracy as anyone else, but (as with any fringe group) politicians must be extremely circumspect about the type and quantity of support that they grant. There is a danger that Pita Sharples will be seen to pander too much to Destiny; and indeed a danger that he does pander to them. The māori party paddles turbulent waters at present; having compromised very heavily on the Marine & Coastal Area/Takutai Moana legislation to replace the Foreshore & Seabed Act, and now finds that Faustian bargain under attack both from the ACT party without and from Hone Harawira within. Despite the former, and probably because of the latter, they have been very quiet lately. Although they — ironically — share some common ground with Labour on the Takutai Moana bill, there remains a very large gulf between them; not least because Labour’s own conference signals a much more classical materialist direction than that which has previously obtained. Sharples and Turia are no fools, and can see that remaining a client of Key’s pragmatic-instrumentalist National party is a hiding to nothing — even with the ACT party likely out of the picture after the next election, the likelihood that they can maintain common cause once the other has outlived its immediate use seems slender. So they feel like they need another support base, and it must be very tempting to team up with a charismatic leader such as Brian Tamaki at a time like this. It would be ruinous to do so. Most obviously, this is because outside of his most loyal followers — his 700 Sons — Tamaki’s is an illusory sort of strength, based on the smoke and mirrors of a showman’s art rather than upon deep loyalty and conviction. This much was clearly shown in the 2005 and 2008 elections, where the Destiny Party (and later the Family Party with Destiny’s express endorsement) failed to come close to success, due largely to a lack of internal cohesion. Destiny has failed to demonstrate — even at the height of its profile five years ago, under a government largely hostile to it — that it could mobilise a meaningful number of votes. The second, and by far the more important reason, is the abhorrent nature of the policies and principles Destiny stands for — crude Daddy State authoritarian Christian conservatism with a brownish tinge; illiberal, intolerant, homophobic and misogynistic, quite opposed to where Aotearoa is heading. And that’s to say nothing of the corruption and appalling social dysfunction endemic to the evangelical cults of which Destiny is an example. The sorts of scandals which currently rock the church of Tamaki’s own “spiritual father” Eddie Long in the USA must undoubtedly also exist within Destiny. This is essentially the same package of qualities which turned the Exclusive Brethren to political poison for Don Brash’s National party in 2005. Because of this deep and fundamental disconnect, and New Zealanders’ innate distrust of folk who think they’re ‘exclusive’ (especially if they’re brown, wealthy or religious), the reality is that an alliance between the māori party and Destiny would likewise be poison, and would probably circumscribe any future prospects of working with either of the two main parties, not to mention utterly ruling out the Green party — with whom the māori party shares the most policy in common. So there is no easy course for the māori party in the long term; the swell is heavy and the winds both strong and changeable. But to extend the nautical metaphor, Destiny is a reef; not an island. Better that they paddle on by their own course and seek more solid ground. L Local Government Elections 2010Just bullet points from me:
That’s all I’ve got. All in all, a pretty big day capping a pretty fierce election. L |