Tag Archives: The Standard

Unmix these metaphors

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ace_of_spades

In the last couple of weeks the government’s pistons have started pumping. After a year’s worth of blue-boiler-suited (non-unionised) engineers making sure the sleek machine is primed and fuelled and oiled and ready for action, the engine has roared into life and is beginning to blow out a cloud of smoke in preparation for a screaming burnout. As it proceeds, the party has dealt its Labour opposition a decent hand of cards; you could say they’ve built a house of them, which the mighty engine is in danger of knocking down. After campaigning on a platform of returning integrity and effectiveness to the Beehive, the public are beginning to get an inkling that the emperor may lack a couple of vital articles of clothing.

hughes12

Returning to cards: the strongest card is the decision to mine the conservation estate, announced last year. Classic crony capitalism is shaping up to be the trump suit. The other cards: Hide‘s junket timed to coincide with a wedding; Harawira‘s trivial but more spectacularly mismanaged junket; Key‘s and McCully‘s mining shares; revelations that Brownlee lied about being lobbied by mining interests which would stand to benefit from his actions as a minister; attacks against Radio NZ which benefit Joyce‘s former business partners; attacks against ACC which benefit the insurance industry to which the party has well-known ties; and ministers Heatley, Brownlee and Groser who were pinged pinching from the public purse for their own private pleasure.

corporate_crooks

Mining the conservation estate is the keystone of all this, the central peg on which the whole thing hangs — because the allegations cannot be denied outright, only explained. Particularly in the cases of Key and McCully’s shares, the value of the conflict of interest is irrelevant. It probably should be relevant, but it isn’t really: either there is a conflict of interest, or there isn’t. While there would be (much) more hay to be made from a large shareholding, that isn’t necessary to plant the seed of doubt in the rich loam of the electorate’s and the media establishment’s collective consciousness.

plant-a-tree

Likewise the other issues: trivial, but they ring true and all riff on the same themes. Hide’s transgression was much more significant in actual material terms than was Harawira’s, but Harawira was punished much more harshly because he failed to recognise the symbolic matter in play: both required abject, cringing apologies. Key’s “sloppy” uranium shares, which he was “too busy running the country” to recall owning is reminiscent of John McCain‘s failure to remember how many houses he owned, for which he was rightly crucified by a country staring down the barrel of an economic crisis which would cost many people their only home. The smiling visages of the three ministers on the front page of the Dominion Post: the Minister of Economic Development who can’t be trusted with a credit card; the Fisheries Minister who likes to splash out on feeds of kaimoana for his mates and party hangers-on; the Minister for Climate Change Negotiations wining and dining the former National minister who was an integral part of the Copenhagen negotiation, and now heads the environmental branch of the OECD apparatus. And so on. These are symbolic issues, not matters of real actual wrongdoing. But the government can’t just dismiss them outright, it needs to argue the merits, and by the time you have to argue the merits on this kind of thing, you’ve probably already lost the symbolic battle. This sort of behaviour passes the public’s sniff-test about how they think about the National Muldoon gave us. And it fits the narrative of the modern Key/Brash-era Nats as wheeler-dealers, well-heeled fat-cats with a finger in every pie, feathering the nest for their secretive plutocrat mates. It brings to mind an iceberg, with the tiny, trivial transgressions peeking above a glassy surface which hides the monstrous mass below.

iceberg

The job of the opposition is to tie all this into a coherent story which people can understand and feel in their guts: a myth that trips off the tongue at the pub or in the line at the football, in the front seat of a taxi, sitting on the bus, standing around the water-cooler or in the smoko room — in as many variations as there are poets of the NZ electorate.

This post cannot end without a mention of the good work the folks at The Standard — particularly Eddie — have done toward assembling the blocks for this narrative pyramid. I am often critical of them, and their tendency toward partisan hackery frustrates me, but they do a lot of good work, and it shouldn’t go unrecognised. They’ve covered all the main aspects listed here, but they can only go part of the way: now is for the opposition parties and their allies to lurch into action. All the cards have not yet been dealt; the ace of spades may yet be seen. Although the raw material is all there, it won’t be easy writing this story — just ask Lockwood Smith, who only by dogged repetition and worrying away at the Taito Phillip Field bone managed to raise the electorate and media’s awareness of that actual and manifest case of political corruption. But this is the opposition’s job, and if they can untangle the metaphors and lay them out for people in simple, appealing, resonant terms, they will gain some traction. Then perhaps, they too will begin to belch smoke and fire, and roar down the road to victory.

L

False mean

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idt20070815
I never get tired of this cartoon. It reminds me what being a Sensible Moderateâ„¢ is not at all about.

The latest proposal for the foreshore and seabed is PC gone mad — put it in the public domain, but not really the public domain per se, and everyone’s happy. Or not unhappy. Hopefully. And if they are, they’re just being unreasonable.

It’s blending half the kittens in order to avoid tackling the complex and painful political and historical problem which the issue represents. It’s the cop-out option which aims to offend nobody, but really only achieves that goal on the surface. It’s like a butchered mihi delivered by someone who’s not really well-meaning but wants to appear so, ignorant of the fact that wairua matters.

This has Peter Dunne’s fingerprints all over it, and he’s the one tying himself in verbal and conceptual knots: “no one owns it but we all own it and so therefore we all have an interest in it”. The unnamed sources are no better, arguing that since there are no rights, “everyone’s rights are protected.” You couldn’t make this up.

The trouble is that Māori — and the māori party in particular — don’t just want everyone to get along; they want their historical claims to the takutai moana tested and upheld, or negotiated to mutual satisfaction. This will necessarily include some positive determination as to the ownership status of those stretches of land and sea, from which will derive other rights — to development, to exercise kaitiakitanga, and so on — which can and should be negotiated on the merits of the original determination. This proposal commits a similar legal fallacy to the Foreshore and Seabed Act, in reversing the legal test as to customary title. Prior to the FSA all land was presumed to be in customary ownership unless alienation could be proven — the FSA reversed this, forcing claimants to prove that their rights to the foreshore and seabed had not been alienated. To be satisfactory to Māori, any resolution must address this change, and either provide recourse to that pre-existing legal framework, or a negotiated framework which satisfies all parties. Māori don’t want a Clayton’s solution in which they gain nothing except by losing slightly less than the Foreshore and Seabed Act took away, while things literally do not change for Pākehā.

Let me be clear, though: I don’t so much mind the function of the proposal as its justification. I prefer Hone Harawira’s proposal — full customary title, inalienable, with guaranteed access for all New Zealanders in perpetuity — but recognise that this is probably too ambitious in reality. A solution which mimics public domain in function while resolving the question of customary title could work. But this isn’t such a proposal. There is no short-cut, no easy way out of this. It’s time for both major parties to stop avoiding this fact, and face up to the responsibilities — and the opportunities — these historical times present.

Update: Yikes, even Marty G sort-of agrees with me!

L

The glow of the furniture, piled high for firewood

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There’s been much analysis, wisdom, whimsy, and snark about Gerry Brownlee’s plans to mine the conservation estate. But rather than talk about it, I’m going to repair to a rather dubious poll from stuff.co.nz:

stuffminingpoll

Two things are interesting about this poll. First, for an internet poll, the options are uncharacteristically nuanced. This leads to the second interesting thing: these results are deeply incoherent.

I’m going to work from two assumptions (both of which are pretty arguable). First, I’m going to go out on a limb and assume that stuff.co.nz poll respondents are pretty similar to NZ Herald poll respondents and the commenters on “Your Views” and Stuff’s equivalent — putting it very charitably, let’s just suppose that they’re somewhat further economically to the right, less environmentally conscious and with stronger authoritarian tendencies than Gerry Brownlee. Second, I’m going to assume that a poll like this should break roughly along partisan lines, since it’s a government policy opposed by the opposition, part of an overall strategy to mimic Australia, a complex topic of national significance with which people generally have little first-hand experience (the sort of thing they tend to entrust to their representatives), and the poll answers are heavily propagandised using the government and opposition’s own sorts of terms.

The poll result is incoherent because it doesn’t break along (rightward-slanted) partisan lines, although it initially looks like it does. A total of about 56% of respondents approve of mining in principle, and this is roughly what I would expect given this framing, the current government position on the topic, and the demographic characteristics of this type of poll. It’s what the government is banking on in terms of support with this policy: if it drops much lower, they’ll probably back down. But where it gets incoherent is in the other two options. The third option (“too damaging to NZ’s green image”) is about what the Green party is polling, and the fourth (“National Parks are treasures”) is about what the Labour party wishes it was polling. That’s bass-ackwards, because the third option is the Labour party’s actual position on many environmental matters (even Carol Beaumont’s passionately-titled post falls back on NZ Inc. reasoning), while the fourth position is the Green party’s actual deeply-held position of principle. A second source of incoherence is the political framing of the second (most popular) question. By definition, if conservation land is mined it’s not being conserved any more.

Both Labour and the Greens have huge opportunities here, but they need to position themselves to properly take advantage of them. Labour, for its part, needs to tone back the NZ Inc. reasoning which plays into all the assumptions of the second question: that it is a simple trade-off of one type of economic value against another type and come out looking good on the margin. This is classic trickle-up politics, rationale which appeals to the brain instead of the gut. The people who are picking options one and two probably think they’re doing so on solid rational bases: more money, more efficient use of resources, etc. — but the real reasons are probably more to do with ideology (mastery of the environment) and nationalism (catching up with Australia). Labour’s best move here is to appeal to peoples’ identity: New Zealanders think of themselves as people who live in a wild and pristine country, and they like having that country to go and ramble about in (even if they hardly ever do it). The Greens could also adopt such a position, abandoning the wonkery for things which matter to people. Russel Norman tried with his speech in reply yesterday, but I swear, whoever wrote it needs the ‘G’, ‘D’ and ‘P’ keys removed from their keyboard. He needs to take a few hints from the team who got an organic farmer elected to the Senate in Montana on an environmentalist platform by telling him to stop talking about environmentalism and start talking about how much he loved the land. The Greens also need to rethink their deeply confused firearm policy, but that’s a minor thing. In a country with such a strong constituency of outdoorsfolk and wilderness sportspeople it’s an absolute travesty that the MP who represents the hunting lobby is the urbane Peter Dunne, and the only party who genuinely values wild places is represented by earnest city-dwelling vegetarians.

But Labour and the Greens can’t divide this constituency between them; they need to make this appeal positive-sum, and steal back some of those who voted option two. The way to do this is to attack the implicit logic of option two, the idea that you can mine something and still be conserving it, and to remove the idea that this sort of thing is for a government to decide, that it’s somehow too complex or technical for ordinary people to understand. This shouldn’t be hard to do — it’s a plain old political education campaign. But it requires framing and a narrative whereby reasonable people can really only bring themselves to choose the wilderness; causing them to lose faith in the assurances of the government’s “strict environmental criteria”. The narrative needs to be about who we are in New Zealand, and it needs to be one which appeals to socially-conservative rural and suburban folk who would never think of voting for earnest city-dwelling vegetarians even though they share many of the same bedrock values. It needs to be like the lyric in the title: we are burning our furniture, and that’s not what civilised people do. New Zealand is not a nation of environmental degenerates, except when insufferable environmentalist smugness forces them to choose degeneracy as the less-bad identity position.

This is an issue on which the left can win, because it’s already a pretty marginal issue for the government. It cuts against a long-standing bipartisan reverence for National Parks, and it cuts against New Zealand identity as New Zealanders see it. Even on what should be a pretty reactionary online poll, the government only wins by 6%. Turn one in six of those people around and the issue gets put on ice for good.

L

The “I” thing

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iAs much as there are great expectations on John Key’s statement to Parliament today, the pressure on Phil Goff is only slightly less. He may not have the responsibility of running a country, but that’s the problem: little or nothing indicates he will have a country to run in the foreseeable future, the optimism of the activist left notwithstanding. Goff’s reply needs to be a game-changer; it needs to reframe the past year, foreshadow the coming “middle year” when the policy engine runs at full noise, and it needs to demonstrate that Goff has got some game and is willing to bring it.

It looks like Labour have just such an event in mind, but I have substantial misgivings about Goff’s planned reply to Key’s throne speech.

If the article in the Sunday Star Times is to be believed, the speech’s greatest asset will also be its greatest weakness: it’s to be delivered in the first person. There’s going to be a lot of “I have failed to” and “I should have” sort of statements coming out of Goff’s mouth which will undoubtedly be taken out of context, and on a more subtle level, it will reiterate the fact that Goff is in a pretty impotent position at present. Labour is disconnected from key constituencies, and there remains a perception that it still doesn’t really get why it lost. People will more naturally associate “failure” and “sorry” and so on with Labour than with National. The task of this speech and the coming months is to turn that around, but it will be hard work to sufficiently remind the audience that these things relate to Key rather than Goff himself, given that they’re coming from Goff’s mouth and because it runs counter to the established narrative about Key and what people want to believe about him.

He’s staking his own personal and political appeal against that of the PM. It’s a big risk, but hey, boldness is what’s needed. It’s not as if Goff has much to lose, and if he can make it work, it has potential to reframe the debate from being about the opportunities of the future to the missed opportunities of the past.

L

Great prospects

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Hat tipped to Paul McBeth for this one.

As one side engages in some tentative but hugely premature triumphalism, and the other side points the accusatory finger, a sleeping giant awakes. This man — our Nixon, in whom we apparently see ourselves as we really are — has rekindled the fire which once consumed the hearts and minds of the nation (and the knickers of untold women old enough to know better) and thrown himself with renewed fervour into the task of “getting his old job back”.

Thanks either to wicked humour or outright shamelessness on the part of Auckland University political science staff, Winston Peters has been granted the unlikeliest of springboards to launch his 2010 campaign to return to the Beehive in 2011: a lecture to (presumably first year) political science students on the MMP political system. Of course, if they’d wanted a serious lecture on the topic, any number of graduate (and even some of the more geeky undergraduate) students could have done it, but the choice of Winnie was inspired because, instead of just telling these young things the dry facts and functions of the system — let’s face it, they can learn that from a book or even wikipedia.* But here’s a chance for them to learn how the system works in actual fact, from someone who has used it to screw others and been screwed himself, and to learn all that from someone who, just coincidentally, is in a position to demonstrate that no matter how down and out a politician might seem, under MMP he’s only one voter in twenty away from the marble floors, dark wood and green leather benches which house our democratic institutions.

The speech itself is the saga of the heroic battlers who guided the noble, fragile MMP system through the minefields of bureaucracy, persevering despite the “inner cabal cherishing hidden agendas” intent upon bringing about its premature demise. Those heroic battlers were represented by New Zealand First, epitomising the “traditional values of New Zealand politics”; “capitalism with a kind, responsible face”; the “long established social contract of caring for the young and the old and those who were down on their luck through no fault of their own”; a strong, honest party which was forced into coalition with National, although even then the dirty hacks in the media failed to correctly report these facts.

It’s a wonderful story, a fabulous creation myth, and if you’ve listened to Winston’s speeches over the years, none of it will be foreign to you.

But the speech dwells upon the darker, more recent history of MMP, and particularly its perversion by the forces of separatism. This initially seems odd for a speech which praises MMP, but it makes perfect sense when you consider the wider narrative: you can’t rescue something which isn’t in trouble, and the wider narrative is, naturally enough, that Winston is here to rescue New Zealand from MMP and the separatists — blue and brown — who have overtaken it. This is done, in true Winstonian style, with a masterful play on words:

You’ve all heard or seen the British comedy TV show “the two Ronnies” – well we have our own comedy show starring the “two Hones”. Hone, of course, is Maori for John – and the two “Hones” don’t give a “Heke” about who they insult on Waitangi Day.

If you listen closely, you might almost be able to hear the sound of undergraduates giggling nervously, and more quietly but present nevertheless, the sound of confused and frustrated battlers who don’t see what they stand to gain out of any of the current political orthodoxy starting to think “you know, Winston wasn’t so bad after all.”

So, Winston is back. For the record, I still don’t think he’s got the winnings of an election in him without the endorsement of an existing player, and I think it’s better than even money that he would drag any endorser down with him. His credibility is shot to hell, and this is a naked attempt to reach out to a Labour party who have just begun to put a little historical distance between themselves and him, but it will be very tempting for a Labour party struggling to connect with the electorate. If we as a nation are very, very unfortunate, Labour’s failure to reinvent themselves and the illusory success among some of the usual suspects of the “blue collars, red necks” experiment last year — notably not repeated in this week’s speech — will cause them to reach out for the one thing they lack: a political leader who understands narrative, who possesses emotional intelligence and political cunning in spades, who knows how to let an audience know who he is and what he stands for, and make them trust him (sometimes despite all the facts), and who has a ready-made constituency of disgruntled battlers who feel (rightly or wrongly) that the system doesn’t work for them.

Please, let it not come to that.

L

* Incidentally, it may come as a surprise to some of you that these dry facts and procedural details were the reason I dropped out of PoliSci in my first year, and studied Film instead (before realising that it all came back to politics anyway).

Bhadge

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I’ve been very busy again this past week, and so the list of things I want to write about copiously exceeds my ability to write about them. My promised post about internecine disputes is in very early draft form but I’ll try and get it finished soon. I still have a post planned looking at the wider implications of the foreshore and seabed review, but I think that’ll have to wait until after I’ve painted the roof.

yep_im_a_redneck_button-p145980559379977550q37f_400I also wanted to write a lot about the final outcome of the h debate, but find that my views have already been pretty well encapsulated by Andrew Geddis and Idiot/Savant. You should also read Scott Hamilton’s latest on the wider topic of Pākehā separatism.

Given that the decision declares both ‘Wanganui’ and ‘Whanganui’ correct, but mandates crown usage of ‘Whanganui’, there’s as clear an implicit statement as can be that the latter is more correct than the former. This has been clearly understood by TVNZ and Radio NZ, who have adopted the latter usage as a matter of editorial policy. They are owned by the crown, after all, and both just happen to be in direct competition with Laws and his media employer. Permitting both spellings but making this declaration as to primacy was a move as shrewd as it was elegant by Maurice Williamson — similarly to John Key’s decision to permit the flying of a Māori flag if only Māori could agree on one. Michael Laws, Tariana Turia and Ken Mair have all claimed victory, so everyone with an actual stake is nominally happy. The Standardistas and the KBR are furious, which is a pretty good sign. It obviates the strongest symbolic position occupied by Laws, the idea that Wellington is coercing Wanganui into doing its PC bidding. Wellington need not — the rest of the country will do that, because the use of the no-h word will be an identity marker, a statement, like a badge; not quite “Yep, I’m a redneck” but something approaching it. The thing is that Laws and his rump of greying die-hards do not simply face a disorganised and discredited bunch of radical natives; they find themselves standing against the inexorable tide of civil society and its evolution, a youthful and browning population for whom biculturalism is the norm and separatism stopped being cool a generation ago (if it ever was).

Who knew that all Michael Laws wanted for his cause was an emasculating partial endorsement and a prolonged death sentence? He could have saved everyone (and his own reputation) a great deal of trouble by making this plain at the beginning. In other circumstances, I would be angry about everyone having been taken for a ride — but as it stands, I’m mostly just quietly pleased that civil society’s tendency toward self-correction will be left to do its thing.

L

Death is not the end

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A curious post from Marty G at The Standard, who asks: “as newspapers die?” This is part of a wider debate about the future of the media, which I’d like to expand beyond just newspapers. As a caution to those who would conflate ‘newspapers are dying’ with ‘the media is dying’, I would suggest that the demise of the mainstream media is, in words incorrectly attributed to Mark Twain, greatly exaggerated. Fundamentally this comes down to the following:

1. If people care about it, it can likely be profitably monetised.
2. If it can be profitably monetised, big business will eventually come to dominate it.
3. The existing newsgathering infrastructure, brand authority, networks, subscriber bases and institutional expertise are still held almost exclusively by big business.

Big business may not be good at innovating, but it is very good indeed at buying innovation and covering the last mile. That’s what it’ll do, and in some cases, what it’s doing already.

There will be changes — in terms of how content is created and distributed, to the revenue model and in particular to the specific media consumed — but fundamentally the mainstream news media will continue to do what they do, which is tell people what they need to know.

The media do not predominantly provide consumers with a good — news or information or something to wrap fish and chips in or something to watch while eating dinner) — rather, they provide a service — a filtering system which sieves out and highlights the things which people need to know to function in their social and professional and ideological worlds. There’s already more news and information out there than anyone can possible pay attention to. We all have our preferred filtering systems — The Standard and Kiwipolitico are two; who you choose to follow on Twitter is another; whether you wake up to Morning Report as I do or Marcus Lush or The Rock or Southern Star, you’re relying on those sources to give you the information you need to function competently in your world that day, and in the days to come. This is the Ralph’s Pretty Good Grocery principle: “If you can’t find it at Ralph’s, you can probably get along (pretty good) without it”. At present, mainstream media filtering models are more advanced than they’ve ever been — but extremely crude by comparison to the sorts of models employed in new media.

Adopting the filtration models which are being developed in new media will require media companies to adopt some of those media forms, and abandoning the old forms. To take one thing (there are plenty of others) which newspapers, radio and television don’t really do at all: interactivity. So we’re going to see things become more interactive, and that interactivity become part of the filtration system. This is how Google’s advertising functions: your usage choices are a source of data about you, and that data is a pretty good predictor of what you’ll click next. That’s good for advertisers, because it offers them a chance to sell you stuff you might want, and it’s good for you, because of all the zillions of pieces of media out there in the world, it allows a media provider to better determine which are more likely of interest to you.

We’ll also see much more device integration, and in particular the development of e-reader hardware which acts and behaves like paper, and the development of news products which use that hardware to mimic newspapers in function — providing the visual grammar of headlines, columns and images on a broadsheet or tabloid page, a form which is very highly developed and so well-understood as to barely be considered a semantic form any more (like continuity editing, or 4/4 time) — but which is almost entirely absent from existing internet news media. I understand that Apple Computer has on order a couple of million high-resolution low-power 10-inch touchscreen LCDs to make a next-generation reader device for market in the next 12 months or so.

But these things are largely cosmetic. Overall, the fundamental nature of the media market will not change. Some of the big companies might die or fall apart, but they’ll be replaced. It won’t be independents and startups for ever, and there will never be a persistent community-of-knowledge citizen-journalists-ruling-the-roost utopia such as many in the blogosphere so desperately wish for (because it would allow them to quit their jobs and get paid for doing this full-time). The main reason for this is that news costs money, whereas opinion (i.e, 90% or more of bloggery) is mostly free but is reliant on news. The money for the news machine comes from the interesting fact that, in the commercial media industry, the ‘product’ and ‘consumer’ are the reverse of what most people think they are. The ‘product’ is not programmes or articles or news (that’s a service); and the ‘consumer’ is not the person reading, watching or listening. That person — you, and me, and everyone else who consumers the media — is the product, and the consumer of commercial media services is the advertiser whose products you also consume. The media, by functioning as an effective filtering system, serves you up content you want and serves up your eyeballs, earholes, networks and ultimately your wallets to advertisers who pay the media handsomely for doing so. Everyone wins — or at least, everyone goes away thinking they’ve gotten a good deal. This model, at a fundamental level, is not under threat, because there is no other ready means of monetising news. That’s not to say it will always be so. It’s possible that a media business model will emerge which doesn’t rely on advertising, but one way or the other, someone is paying, and if it’s not the advertisers paying for you, then in all likelihood it will be you paying for yourself. How much would you pay? Would that be enough? These are real questions, because talk might be cheap, but news ain’t.

L

Dreams and realities

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This morning at The Standard, vto* questioned how anyone can figure that the TVNZ7 ad featuring Bill English could be political advertising, since it doesn’t contain any baldly partisan political statements.

What is party political about it? Nobody has come with anything specific to support the contention – merely, “it looks political” “I know political when I see it” etc etc. Specifics folks, specifics.

Although I tend to think vto is either being purposefully obdurate or is just simply oblivious, it’s a fair question. Since in my experience he is usually genuinely puzzled rather than just shilling for the blues,** I undertook to do an analysis of the clip for his edification (or ridicule). As I said in the comments thread, you don’t create this sort of thing by accident:

This is a form which has been finely tuned and crafted over half a century to serve a very specific set of purposes — it’s a complex and very challenging medium where every frame, every word, every note is loaded up with as much subtle meaning as possible. With apologies to Tolkien, one does not just walk into political advertising.

A few basics of political discourse, first. While in the case of video, a text is made up of sounds and images, this is different from the ‘words’ and ‘pictures’ vto talks about. There is also a temporal dimension to video: editing, mise-en-scene and lighting changes, camera and focal movement, etc. which I’ll lump in with ‘image’ for these purposes. Likewise, most of the sound is spoken words, but there is also music, which is non-trivial in terms of meaning. The point is that nothing is in there by accident. When you have a limited budget and the requirement to work within a 45 second ad slot, nothing is optional or discretionary.

Given that there are images and sounds, and that they’re all there for a reason, it should be clear that there’s more to analyse than just the words and pictures, and so an apparent absence of political meaning in the words and pictures doesn’t mean the text lacks political meaning; it just means that it’s not overt (or not overt to everyone). The meaning lurks in how the various parts of the text hang together as much as in the ‘words’ and ‘pictures’ themselves. This, also, is purposeful: people are natively suspicious of political messages, and it helps to be able to communicate them via means which people aren’t accustomed to analysing closely. People are very well accustomed to interpreting political speech (‘words’), but much less accustomed to parsing video texts and the subtexts which emerge when multiple texts are intercut with each other in a dense and coordinated fashion. This is what makes video such a strong medium for political communication; why Eisenstein and Riefenstahl and Capra were given such prominent positions in their respective regimes, and why practically every US presidential election since 1960 has been predicted by which candidate’s TV coverage was the stronger.

The clip in question presents a dual narrative which appeals simultaneously to peoples’ cautious, empirical, rational side and to their hopeful, nationalistic, emotional side in order to produce a sense of hope. It is composed of two separate video texts intercut: one featuring footage of Bill English, Minister of Finance and Deputy Prime Minister; and the second of Bill English, kiwi bloke. The topic is the same, and the visual edit minimises the visual difference between the two narratives, while the voice remains constant throughout. This continuity of voice leads us to interpret the statements of Serious Bill and Chipper Bill as if they are uttered by the same person (which they are) and in the same role and context (which they certainly are not). The context is provided by the image, not the sound, and demonstrates that one person can (and should) hold both opinions simultaneously although the relationship between the two narratives is arguable. Of course, people can hold both views simultaneously (though whether they should is another matter).

The first, Serious Bill, establishes the Minister of Finance at a respectful social distance in a dark suit (with cut-ins to tie and face); the Sky Tower and the bright lights of NZ’s commercial capital in the background, a composition chosen to provide authority and credibility. This is a fairly soft form of the tycoon shot, a wealthy man overlooking his glistening domain. He speaks calmly and in technical terms, playing NZ’s economic problems with a straight bat. He uses the first person plural (“we”) throughout in order to include the audience in his statements. He looks the camera (audience) square in the face, talking directly to us.

The second, Chipper Bill, is established in a full-frame headshot, cut from a full-frame headshot of Serious Bill. This is what I mean by ‘minimising the visual distance’ between the Two Bills. He starts with “Y’know”, a commonplace employed more often to tell people what they (should) know than to genuinely appeal to shared common knowledge. This also marks a distinction between the complex, technical language used by Serious Bill and the colloquial, understandable terms and sentiments which follow. It is a relief to hear someone speaking ‘plain english’ after all that techno-jargon, right? Especially when he’s saying something we want to hear: good news about how “we can beat those Aussies”, after the bad news which Serious Bill was talking about, how our we’ve been “underperforming” when compared to them.

Chipper Bill — smiling and personable, an approachable everyman in a patriotically black polo shirt, continues to be intercut speaking in exhortative platitudes about how we just need to “back ourselves” (cut briefly to Chipper Bill gazing into the middle distance) and “apply some old-fashioned Kiwi can-do”, and so on, in response to Serious Bill’s authoritative but somewhat dry and gloomy facts. This use of “old-fashioned” is a hint of a dig at the previous government, the one responsible for “underperforming”; this dig is made a bit more explicit with the enthusiastic “we’re nearly through the tough times and things are looking up” — just leave it to good old National and everything will be well, not like that other lot, who were opposed to everything traditional, right?

The two narratives describe the reality of how things are (described by Serious Bill) and a dream of how things could be (described by Chipper Bill), as the music gradually rises in the background. The clincher, and the factor which makes this more a political advertisement than anything else, is that Bill English is the connection between the two narratives: if you accept the narrative line, he is the key to turning the dream into reality. This is essentially an overarching ‘hope’ narrative, a most powerful sort in troubled times, as Barack Obama realised, and as expressed by Drew Westen in the first chapter of his book The Political Brain, which opens with an analysis of two contrasting video advertisements for Democrat presidential candidates: one successful, for the Clinton campaign, and one unsuccessful, for the Kerry campaign. What was Clinton’s narrative? Hope.***

This ad was not about policy. Its sole purpose was to begin creating a set of positive associations to him and narrative about the Man from Hope — framed, from start to finish, in terms of hope and the American Dream. […] The ad created in viewers a vivid, multisensory network of associations — associations not only to the word hope but to the image of Hope in small-town America in an era gone by.

This “Two Bills” ad creates a similar hope narrative around the putative Kiwi Dream of “beating the Aussies” with “good old Kiwi can-do”. How could anyone not like that?

Just so you’re not starved of policy analysis, there are unstated, non-trivial National party assumptions about what’s important all through the ad too. The prime one among these is a focus on financial metrics (GDP growth, productivity growth) to the exclusion of other considerations. A Labour ad along these lines might have emphasised a balance between economic and environmental and other outcomes such as quality of life — the fact that this ad mentions no other metrics than wealth is not value-neutral or void of political meaning: it demonstrates the writer’s policy priorities and direction. As well as that, the “beating the Aussies” narrative is a core plank of the government’s current policy of “closing the gap” — it’s not policy-neutral either, but is a function of the government’s own preferences and their political strategy of measuring themselves against previous governments on metrics which favour them. And hang on a minute: are we really “through the tough times”, and are things really “looking up”? Depends who you ask; this is a matter of opinion and legitimate professional dispute among Those Who Know About Such Things, it’s not a slam-dunk even if the Finance Minister says so: after all, it’s his job to say so. And will “old-fashioned Kiwi can-do” on its own really be sufficient to bridge the significant productivity and GDP growth gaps between NZ and Australia? What the hell is “old-fashioned Kiwi can-do” anyhow, and if it were that easy, why haven’t we done it all before? The entire narrative is constructed of politically-charged assumptions, but it is formed in such a way as to discourage the audience from thinking too hard about it.

There’s one other thing, too: Plain English is Bill’s newsletter to his constituents, and it looks like the similarities don’t end there. It was a catch-cry of his 2002 election campaign. Perhaps if he’d had this production team working on that campaign he’d have won, or at least done well enough to prevent Don Brash from taking over.

So that’s a reasonably thorough teasing out of the political content of this seemingly-innocuous 45-second commercial. As I said in the comment thread at The Standard, the only thing more absurd than this ad getting made and screened with a straight face is Eric Kearley employing the Lebowski Defence when challenged on the fact that the ad quacks very much like a propaganda duck. Regardless of whether it was bought and paid for, as the more conspiratorial commentators think, or whether the use of the form was simply a (very successful) ploy to garner attention, it’s idiotic to pretend that this isn’t political advertising in function. While I tend to find industrial explanations for apparent media bias more compelling than political explanations, people like Kearley obstinately denying the bleeding obvious doesn’t make it especially easy to keep doing so.

L

* Stands for ‘Vote Them Out’, as I recall.
** What else this implies about vto I leave as an exercise to the reader :)
*** It helped that Bill Clinton was from the town of Hope, Arkansas.

Traction

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16

hide-rort

The story of Rodney Hide’s ministerial fundraiser is making headway — at present, it’s the splash spot on stuff.co.nz and is pretty prominent on the Herald site as well.

This image is strong. Close-ups are rarely flattering, and this one has an unctuous, indignant defensiveness which evokes, well, just about every crooked politico in history. The text, leading with the universal refrain of officials on the take and following up hard with that beloved word ‘rort’, gives the audience all the necessary context. This is a position Hide has spent his political career avoiding, and one which he was once merciless in prosecuting. It’s a long way to fall.

It seems that the credit for this should go to Eddie, who drew together its various strands into the narrative we now have. It’s been picked up by a few blogs, including Red Alert, where Phil Twyford published his own clearly-derivative-but-not-attributed riff on the topic earlier today, complete with Goff’s press release which forms the basis for the NZPA story. And it looks like Eddie even chose the photo which Stuff ran with — only one is flipped on the vertical. Well done.

Update: Lyndon in the comments points out that the threads were in fact drawn together by North Shore mayor Andrew Williams in the first instance, and published on Scoop.co.nz – so Frist P0st credits there, although the Labour response seems more derivative of Eddie’s work than that, so my point largely remains.

L

Maybe the greens are doomed after all

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12

That’s greens with a small g, not the party itself, though with reference to this.

Anonymous Coward at The Standard sez:

To put it simply, you cannot be a socialist, a greenie or any kind of progressive and eat meat.

Way to isolate those political movements to the lunatic fringe.

I have myself used a similar rhetorical device before, notably in critique of Chris Trotter’s class-and-only-class dogma. But I didn’t go so far as to insist that people can’t rightly call themselves progressives unless they return their raupatu land to the tangata whenua from whom it was taken (as my family did) — only that they support, rather than hinder the overall agenda of Māori self-determination.

I’m thrilled for people to advocate lifestyle changes on the basis of their political, economic and environmental consequences, and I was right with the AC in their struggle for acceptance of their chosen lifestyle option — until it became clear that if I wasn’t with them, I was against them. It’s important to draw strong distinctions of principle and practice in your political movement, but I surely don’t need to point out the manifest idiocy of setting the bar so high as to consciously exclude four fifths or nine tenths of the population. Including toad!

In short: if them’s the club rules, then count me out, and count ‘most everyone else out as well — it’s your loss, not mine. Perhaps socialism is already marginalised in this way; but environmentalism and progressivism have a future without this sort of damfoolish absolutism. The future of those two political movements lies more with liberalism, as the preeminent philosophical force in modern Western democratic politics, than with the sort of proscriptive authoritarianism evident in that post. If they are to succeed it is with the carrot of willing change, not the stick of forced exclusion.

L