Posts Tagged ‘Gates of Vienna’

Know your enemy

datePosted on 19:46, December 4th, 2011 by Lew

The image above is “scientifically formulated to enhance [women’s] perception of men who drink Molson […] a perfectly tuned combination of words and images designed by trained professionals. Women who are exposed to it experience a very positive feeling. A feeling which they will later project directly onto [men who drink Molson].”

That’s not my analysis; it’s what the creatives who developed the ad said about it, in another ad. The first ad, the one you see above, ran in Cosmopolitan and was pitched at women. The ad from which the explanatory text was drawn ran in Playboy under the heading “Hundreds of thousands of women. Pre-programmed for your convenience.” The full analysis is here, on the Sociological Images blog.

The lesson is essentially that propaganda relies on market segmentation; messages crafted and pitched with accuracy and intent. If you read what you’re told to read, you’ll think what you’re told to think. Avoiding such a fate means embracing diversity of input, understanding your opponents’ arguments and their reasoning even if you disagree with it. To a large extent that means consuming their media. For a rounded perspective you’ll need, at least occasionally, to read sites like DailyKos and Free Republic, infuriating and interminable comment threads on The Standard and Kiwiblog, and SOLOpassion and Gates of Vienna and WSWS and the Wall Street Journal; listen to talkback, watch Fox News and pick up both Cosmo and Playboy from time to time, for the articles or whatever. This is obviously not an exhaustive list, but the point is: read, listen, watch and discuss promiscuously. Argue with those folks you disagree with; drink beer with them from time to time. Take them seriously. Insist that they take you seriously, and give them reasons to do so.

It might hurt; in fact, it often will. But it beats being a dittohead.


Edit to add: Anita points out that the Sociological Images post created a bit of a stir. They write:

Apparently the company has been getting calls from consumers and reporters regarding the Molson Cosmo/Playboy ads we posted about yesterday. It turns out the ad campaign is quite old (2002/2003) and they would like to distance themselves from it now.

As you would. Not clear whether they now regret the decision to run such ads, or whether it’s a pro-forma blowback response.

By their works ye shall know them

datePosted on 20:27, July 27th, 2011 by Lew

We are presently being treated to the rather undignified and unedifying spectacle of the political right — particularly the authoritarians and liberthoritarians — crying foul because people are drawing cautious, well-documented linkages between their own rantings and those of the Norwegian killer Anders Behring Breivik. We had a dry-run of this following the Tucson massacre. Russell Brown has NZ’s most thorough treatment of this argument, and Peter Cresswell has NZ’s most succinct whine about it, with links to more examples.

One such piece bears particular mention: by Merv Bendle, it was published in Quadrant, and questioned whether Breivik’s attacks were “a covert, ‘false-flag’ operation, carried out to give just this impression that it was conducted by anti-Muslim, right-wing extremists, but actually conceived and directed by other forces?” Quadrant is edited by Keith Windschuttle, whose statements at a seminar given in New Zealand in 2006 (and chaired by Matthew Hooton) were quoted by Breivik in way that Windschuttle states is “not inaccurate or misleading. I made every one of these statements and I still stand by them.” The argument is essentially that “civilisation” is under threat from “the perverse anti-Westernism of the cultural elite”. There are many, many more such cases in overseas forums and I trust readers will have no difficulty finding them.

But Pascal’s Bookie, in comments at the Dim-Post, has found the nub:

They either need to disown the claim of existential threat, or explain why an existential threat does not justify violence.

This is exactly it. The right-wing commonplace that “Western civilisation is under threat” is at the heart of all the rhetoric being compared to Breivik’s nominal casus belli, and in many cases the similarities are more than merely cosmetic. This general line of argument has been popularised in its modern form by Samuel Huntington, but is much older in its essence (and I must note that Huntington’s theory is considerably more robust than the arguments I’m talking about here.) The problem for the wingnuts presently whining about these comparisons is that their bluff has been called. They’ve been squawking about the existential threat posed by “others”, much as Breivik has, but he has gone one better and actually done something about it. And so they must pick a side: either “Muslims” (or “Māori”, “socialists”, “teacher unions” or the “cultural elite” or whoever “Western civilisation” is at war with this week) actually are the existential threat the wingnuts claim they are, or they are not. If the former case is true, by their own logic the wingnuts would not only be justified in taking up arms in defence of their civilisation, they would be practically required to do so, as Breivik did. If the existential threat is real, they must hail Breivik as a hero. If they don’t, we can assume there is no existential threat, and that they’ve merely been spouting melodramatic masturbatory fantasy this whole time.

By their works ye shall know them. If there really is an existential threat, as they claim, then surely we can expect the rallying cry “wingnuts of the world, unite!” to go up from the towers where they reside, and their legions pour forth with tacticool assault rifles, iPods full of Wagner and Muse and Mario Lanza, and neoprene bodysuits with faux unit patches on them. And if they do not, then surely by their own admission, there is no threat, and there never was.

I know which I’m picking.


Update: ‘Nemesis’ at Crusader Rabbit has answered the clarion call to action with …. yet more words. But they are fighting words:

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