Posts Tagged ‘Fox News’

Know your enemy

datePosted on 19:46, December 4th, 2011 by Lew

The image above is “scientifically formulated to enhance [women's] perception of men who drink Molson [...] a perfectly tuned combination of words and images designed by trained professionals. Women who are exposed to it experience a very positive feeling. A feeling which they will later project directly onto [men who drink Molson].”

That’s not my analysis; it’s what the creatives who developed the ad said about it, in another ad. The first ad, the one you see above, ran in Cosmopolitan and was pitched at women. The ad from which the explanatory text was drawn ran in Playboy under the heading “Hundreds of thousands of women. Pre-programmed for your convenience.” The full analysis is here, on the Sociological Images blog.

The lesson is essentially that propaganda relies on market segmentation; messages crafted and pitched with accuracy and intent. If you read what you’re told to read, you’ll think what you’re told to think. Avoiding such a fate means embracing diversity of input, understanding your opponents’ arguments and their reasoning even if you disagree with it. To a large extent that means consuming their media. For a rounded perspective you’ll need, at least occasionally, to read sites like DailyKos and Free Republic, infuriating and interminable comment threads on The Standard and Kiwiblog, and SOLOpassion and Gates of Vienna and WSWS and the Wall Street Journal; listen to talkback, watch Fox News and pick up both Cosmo and Playboy from time to time, for the articles or whatever. This is obviously not an exhaustive list, but the point is: read, listen, watch and discuss promiscuously. Argue with those folks you disagree with; drink beer with them from time to time. Take them seriously. Insist that they take you seriously, and give them reasons to do so.

It might hurt; in fact, it often will. But it beats being a dittohead.

L

Edit to add: Anita points out that the Sociological Images post created a bit of a stir. They write:

Apparently the company has been getting calls from consumers and reporters regarding the Molson Cosmo/Playboy ads we posted about yesterday. It turns out the ad campaign is quite old (2002/2003) and they would like to distance themselves from it now.

As you would. Not clear whether they now regret the decision to run such ads, or whether it’s a pro-forma blowback response.

Welcome Standardistas

datePosted on 11:18, June 26th, 2009 by Lew

Lynn has linked through to us while The Standard is down – thanks. I won’t have time today to put much up, so in order that you’re not disappointed by the relative lack of content, here are a few other unusual suspects worth your attention:

  • BAGnewsNotes, because politics sometimes needs to be seen to be believed.
  • The Dr Seuss propaganda cartoon archive.
  • My old mate Gabe runs a radio show on FleetFM called Playing Singles, Drinking Doubles, dedicated to outlaw country, honky tonk, gospel, rock & roll, western swing and the blues.
  • The Objective Standard, whose watchword is Exploit The Earth Or Die. Magnificent in its delusion. Even the ad links on this site are interesting – here’s one to a book called The Values of Harry Potter: Lessons for Muggles. Who knew Harry Potter (by implication: JK Rowling) was a Rand cultist? Or wait, is it that Rand cultists are actually wizards? Clearly, since I can’t figure this out, I’m a muggle.
  • Here’s a wonderful montage of Fox News screengrabs. It’s a big file, but truly the gift which keeps on giving.
  • Save The Media – career journalist Gina Chen blogs on how old media can learn from new media.
  • The Peoples Cube – life behind the irony curtain. So overdone it initially made me wonder whether it was propaganda or ironic counter-propaganda, but nevertheless, an almost-endless trove of remarkably original material. Particularly righteous is the Pascal’s Global Warming Wager.
  • Submit on the Auckland local government reforms. Last stop today; train’s going to keep on rolling until it reaches the end of the line or the engineer dies.
  • Why Obama really won the Democratic primary.

Add your own unusual suspects in comments, if you like.

Cheers,
L

[If anyone has a post they'd like us to put up please email us (kiwipolitico @ kiwipolitico.com) and we'll get it posted! Anita]