Posts Tagged ‘Consumerism’

Pink things/blue things

datePosted on 10:36, March 3rd, 2009 by Lew

Pink and blue are the canonical respective colours of femininity and masculinity, right? Always have been, and across cultures? Well, I’ve known for ages that blue was a traditionally feminine colour in the Judeo-Christian tradition, at least since the Virgin Mary apparently wore a blue cowl. JeongMee Yoon, in her Pink and Blue Project, argues it was the opposite until post-war. Since then, however, the change has been resoundingly reinforced by a powerful consumer feedback loop; nowadays girls want pink things because pink things are for girls and girls are marked as girls by their pink things. Substitute `blue’ and `boys’ for the converse.

Two of Yoon’s stunning images from The Pink and Blue Project illustrate this:

seowoo-and-her-pink-things

seunghyuk-and-his-blue-things

L