Posts Tagged ‘Australian politics’
Incidentally: The Gruen Nation![]() While I’m on the topic of Australian politics, the news that the team behind ABC’s The Gruen Transfer will be producing a series of episodes on the upcoming federal election campaign, during the campaign. For those who’re not familiar with it, the show is named for Victor Gruen, the architect who designed the now-ubiquitous shopping mall to disorient patrons and sap them of their agency — at which moment the “Gruen transfer” is said to have taken place. It’s a frank weekly look at the nuts and bolts, tricks and traps of advertising, fronted by comedians, tricksters and advertisers themselves and you can watch it on the ABC website. Of course, the techniques employed to sell soap or soft drink or summer holidays can be and often are equally applied to politics — the howls of those who would rather pretend it were otherwise, that politics is somehow different notwithstanding. So during the campaign is the very best time to air such a look at how the same techniques apply to political marketing. Well done ABC. I’d love to see such a thing here. This is the machinery at the sharp end of democratic consent-manufacture. (And for interest, here’s a long article about Gruen and mall design from The New Yorker.) L Depicting Julia Gillard![]() I’ll be watching with interest the characterisation — and caricaturisation — of Australia’s new PM, especially as compared to Helen Clark. Some of you might be aware that I once wrote a research paper on the characterisation of Clark by John Banks and Lindsay Perigo in talk radio during 2007. I was informed at the time that, via the usual academic networks, a copy made its way from Victoria University of Wellington to someone at the Australian National University in Canberra who had contacts within the then-Deputy Leader’s office, and that Gillard had read it with some interest. I’m not sure how true that is, but I do know she took a keen interest in Helen Clark’s public image, likely with this very eventuality in mind, so it isn’t altogether implausible. The Clark-Gillard comparison is a natural one, due partly to geographical and temporal proximity; but also due to genuine similarities between their politics, manner and ascent to power. The comparisons have been highly ambivalent. The usual slanderers have already begun spreading the same ludicrous assertions that Gillard, like Clark, is a closet lesbian, on the grounds that she hasn’t had children and is more apparently bolshy than her husband. Apparently very deep in the closet, since she’s come out against gay marriage. (But then, she would, wouldn’t she?) Peter Cresswell described her as Helen Clark with lipstick, which I guess is negative as to her politics but positive as to her perceived femininity, notwithstanding that Clark did in fact wear lipstick herself. Auckland University’s Jennifer Curtin pointed out some comparisons as to the two women’s assumption of their roles, though I can’t help but think she must have a more nuanced and complex position on the topic than was suitable for an AAP statement:
Clark’s biographer Brian Edwards, speaking on ABC Radio National, outlined the similarities in more detail:
Clark fought these attacks, in part, by recourse to a “makeover” in mid-2005, when she appeared on the cover of women’s magazines — notably Woman’s Weekly — more heavily made up, more softly and sympathetically portrayed and generally appealing more directly to women, and to men who, if they had to be led by a sheila, wanted to be led by a real sheila. This was probably crucial to her winning the 2005 election. Gillard, The Australian tells us today, already has a similar glossy campaign well underway. It’s a good move. (Anyone who wants to call it fake or staged or a cheap trick or blatant media sycophancy to make such an appeal had better first recall John Key’s appearance on Gone Fishin’ (audio), and accompanying article by host Graeme Sinclair in — you guessed it — Woman’s Weekly. Incidentally, if anyone has or can find a copy of the video of that Gone Fishin’ episode, I’d love to see it. I missed it at the time.) Other Gillard comparisons have also been made: to Margaret Thatcher (as Clark before her was), and to British Labour’s present acting leader Harriet Harman. In contrast with Jennifer Curtin’s observation that neither Clark nor Gillard emphasise their femininity in policy terms, The New Statesman‘s Alyssa MacDonald argues that the public treatment of Harman illustrates that it’s still not politically viable to be an overtly feminist female leader, even in 2010:
As MacDonald notes, Gillard is much more favourably-portrayed than Harman (and I would add, than Clark was at any point during her leadership). I think a lot of this is down to the “lipstick” to which PC refers: a metaphorical sort of lipstick which speaks to a particular notion of femininity, like the kind which Sarah Palin made famous. For one thing, Gillard’s attractiveness has been emphasised by the favourable comparison to Scottish actress Tilda Swinton: This distinctive visage, the “bricklayer” voice to which Brian Edwards alluded, and her speaking style have been welcomed by the Australian media and satirical communities, who found Rudd “almost irritatingly bland”, according to editorial cartoonist Bill Leak. This from an article, also in today’s Australian on the topic:
What’s interesting about all this is that, unlike most of the discussion of Clark and Harman’s appearance, it is robust but not unkind. Gillard’s relatively warm reception is being put down to her status as Australia’s first female PM, and I think there’s some legitimacy to that view; a genuine preparedness to “give her a go” tinged by a fear that bagging her too early would come off as sexist. We’ll see how long that persists, and how long her distinctiveness — of appearance, manner, and political character — is portrayed as quirky and endearing rather than bizarre and threatening. L Rudd’s problems in a nutshell![]() Just a quick hit: this article in Sydney’s Sunday Telegraph from last Valentine’s Day details the less-than-lovey response Rudd received from students invited to the annual Parliamentary Q&A. It’s not that they were set against him — young Australians overwhelmingly supported Kevin ’07, and continue to support Labor. It’s that he treated them with disdain. He didn’t prepare for what should have been a PR gift; made things up to suit the narrative he wanted to project; and then pulled rank and got angry when his prevarications were exposed.
Lesson: even when your gameplan is to emphasise style over substance (which is fair enough), it is imperative that you’re able to fall back on substance when style fails — as, under sustained and competent critique, it inevitably will. L |