Archive for ‘elections’ Category
Citizens of mature democracies frequently complain about politics and politicians, whether it is the influence of money in politics, the rise of corporate lobbyists, or outright corruption, but they often simultaneously retain a strong faith in the actual political institutions that govern over them. The citizens of the United States are no exception in this regard. More often than not they hold a genuine belief that their system of government itself, framed as it is by a constitution written over two hundred years ago, is fundamentally good.
What exactly is it that our American friends believe to be good, even superior, about their system of government? It is founded on a division of powers that is supposed to guard against radical or rapid-fire policy-making, an in-built conservatism that is compounded by federalism. Presidential power is checked by Congress, and presidentialism, it is argued, is further superior to parliamentarianism because electoral terms are fixed, meaning that they can’t be messed about with for political purposes. Supporters of the US system will even work to defend the politically appointed nature of the public administration in terms of democratic accountability, cutting across the power of the career bureaucrat who runs rings around members of parliament in an effort to expand his or her own power base.
The Trump presidency has defied those conventions to the point that people are talking about an incremental or “quiet coup” in the US. The concern is that his circumvention of traditional White House practice is designed to consolidate power in the Oval Office at the expense of the legislature and judiciary. But there is more to it than rule by decree: the problem with President Trump’s behavior rests partially with him and partially with the system that allowed him access to power.
Beyond the pernicious influence of corporate money and the venal nature of the Beltway elite, the first two weeks of Donald Trump’s presidency shows that something is rotten about the state of the US political system. Institutions are only as good as the customs, practices, and arguably even the wider political culture in which they are embedded. The rule of law, it turns out, is not as robust as the myth would have it, at least not when it comes to placing restraints of Executive Authority. What many have assumed were legal requirements surrounding the behaviour of a US president are in fact only long-term practices, traditions, and even “understandings” that President Trump has wasted no time ignoring. Add the fact that every other President in modern history was disciplined into exercising political self-limiting behaviour through experience with public service of some kind, which Trump does not have as a personal or professional attribute, and then it is fair to say that the system of government itself is in a state of decay.
The premise upon which the US presidential edifice once stood was the notion of executive self-limitation (or self-restraint). A core tenant of democracy, self-limitation in the presidency means that the president will not stretch or ignore customary norms to advance his own agenda, nor will he put his interests above those of the nation. The assumption is that once president, individuals will subordinate their own interests to those of the nation even if it means refraining from taking advantage of the office for personal or abjectly partisan gain. Even if historical practice has shown that presidents push the margins of this tradition, none have shown such a blatant disregard for it as has Mr. Trump.
This points to a fundamental weakness of the US presidential system. Rather than being constrained by strong institutional boundaries and legally defined limits to what can and cannot be done, the US presidency assumes goodwill and an interest in consensus and compromise in pursuit of collective good on the part of those who occupy the Oval Office. In past practice, that has largely been the case. Those who have taken the oath of presidential office have voluntarily fitted into the strait jacket of institutional weight and national history and have generally conducted themselves within the customary limits of Executive Authority.
The customary limits of US presidential authority rest on horizontal and vertical accountability. The former involves executive accountability to the other branches of government. The latter involves presidential accountability to the electorate, the media and the federal bureaucracy under executive control. The assumption is that presidents will acknowledge their responsibilities on both dimensions and act accordingly when it comes to issues of transparency and oversight.
That is not the case now. President Trump has set out to redefine limits of presidential authority in order to implement his campaign platform unchecked by either form of accountability. He has ignored Congress, challenged (and vilified) the courts and federal agencies when signing executive orders or pushing his version of events and has selectively turned on the media with the full weight of his office (since, among other media-related issues, providing such things as regular and open briefings to the entire White House press corps is a courtesy, not a requirement). He claims that he speaks directly and answers to “the people” alone and that his actions in office are justified by his electoral mandate. This represents an example of what Spanish political sociologist Juan Linz called the “authoritarian temptation” of presidential systems: those in presidential office can, if they wish, use that office to impose by executive fiat unilateral approaches to policy-making while ignoring the conventional trappings of presidential accountability (before dispensing with them altogether). As the first amongst equals, the president can ignore or by-pass Congress when expedient and can seek out judges that will uphold his policy vision under legal challenge (and look to replace replace those that do not). And since it is the president who appoints senior staff throughout the US federal bureaucracy, it is the president’s unvarnished wishes and desires that are channeled first when it comes to translating policy into practice.
In other words, presidential systems facilitate the rise of what is known as “electoral authoritarianism” whereby a freely elected democratic president uses the privileges of office (such as Executive Orders and Decrees) to consolidate power at the expense of the other two branches in order to then unilaterally impose undemocratic policies on society. From Peron to Chavez to Dutarte to Mugabe and Putin, the historical record is replete with cases of presidential systems that started out as freely elected but inevitably turned authoritarian while maintaining a façade of electoral legitimacy and some measure of populist appeal.
This is an inherent flaw of presidential systems as much if not more than that of any one individual.
In the case of president Trump there is a twist, and its name is Steve Bannon, the president’s closest advisor. The former publisher of the white supremacist, anti-Semitic conspiracy web site Breitbart, who was a link between Russian operatives and the Trump camp during the campaign, has been appointed White House chief strategist and made a Principal of the National Security Council at the expense of the Chairman of the Joint Chiefs of Staff and Director of National Intelligence (both of whom were demoted). Having previously spoken of “smashing the system” and author of the phrase “draining the swamp,” Bannon sees Trump as an empty vessel into which he can pour his ideological agenda. It was Bannon and another former Breitbart editor, Steve Miller, who wrote both the dark Inaugural Address (“carnage in America”) and the Executive Order banning refugees and citizens of seven Muslim-majority states. It is Bannon who shapes the Trump worldview and who sets the policy agenda in the West Wing.
Bannon sees the world as immersed in an apocalyptic struggle between traditional Western values and usurpers from Asia and the Middle East. He sees liberal democracies as weak and ineffectual, trying to be all things to all people and masters of none. His vision foresees a final confrontation between the dark forces aligned against the West and the last bastions standing to defend it: the US and Russia. In fact, he has predicted and advocated for US wars with China and Islam on the premise that the US has arrived at its “4th Turning:” a period, like the Revolutionary, Civil and Second World Wars, where the US remakes itself via existential conflict into a new and revitalized state after a period of economic, cultural, social and political decline. Since Bannon believes that the US retains a measure of strategic superiority over both of these perceived rivals at this point in time but is at risk of losing that advantage, his timeline for war is short and his preferred approach is to initiate conflict while the US strategic advantage still holds.
Bannon understands the weakness of presidential systems that rely on self-limiting voluntarism for commonweal governance. He knows that presidential systems allow for much more executive initiative and discretion when pursing policy, including the use of force. He sees a window of opportunity in the form of a Republican controlled Congress with a self-serving leadership and a disorganized Democratic opposition.
In view of these institutional conditions, rather than honor tradition he has moved to exploit it. Trump serves as the perfect vehicle for his shadow agenda and the Republican Party plays along because it feels that it can get something in exchange (such as presidential support for its legislative agenda, including repeal of abortion rights and the Affordable Care Act as well as pro-business tax reform).
Bannon would not have as much influence if he was not operating in a presidential democracy in which custom and tradition rather than legally defined codes of conduct were the norm. In fact, without legally defined institutional constraints, norms are not enforceable when incumbents decline to engage in self-limiting behavior.
In the US presidential system the only real check on executive authority is the court system. Although Congress can pass laws that compel or otherwise restrict aspects of presidential behavior (like the current bill requiring Steve Bannon’s appointment to the NSC be subject to Congressional approval), the highly partisan nature of the US federal legislature, including on the subject of presidential impeachment, makes passage of such legislation difficult and subject to legal challenge and/or reversal. In the unlikely event that Congress orders the president to adopt a specific norm or practice, the matter will inevitably wind up in court.
So the court system has the last say on how US presidents should behave, but that is on a case-by-case basis. Moreover, in truth US courts are more arenas of contestation that determinants of adjudication. The real check on executive behavior comes in the form of litigation (and the threat thereof), but in order to litigate the limits of presidential power, legal challenges must be phenomenally well funded and argued. Even state governments may find themselves unable to sustain legal challenges to executive action in the face of the federal authorities’ determination to defend presidential prerogatives. Public interest groups, law societies, religious,ethnic, business and labour organisations, NGOs and CSOs have even less resources with which to fight the Executive Branch, so the path of legal challenge is institutionally skewed in the president’s favour.
All of which is to say that Donald Trump’s behavior as president is as much due to the nature of the political system into which he is inserted as much as it is due to his sociopathic personality.
This does not mean that parliamentarianism is always the preferred democratic system. Many variables come into play when determining which system of representation is best suited for a given polity. But what is clear is that custom and practice are no substitute for the rule of law when it comes to government institutions as well as citizens, and in that regard, it is the system not the people who have failed when it comes to preventing the excesses now dominating the White House.
This essay began as an exchange of notes with Kate Nicholls, who teaches at AUT.
So, John Key decided to resign rather than lead his government into an election for a fourth term. Some amongst the opposition are gloating and speculating about the reason why. As someone who did not appreciate the US Right gloating over Drumpf’s election, I would simply say to my Lefty friends that there is such a thing as decorum, and that the best thing to do now is to be gracious and plan for a hard run at winning the 2017 election.
Let’s be honest. John Key is a formidable politician. When it comes to the Opposition, he came, he saw, he kicked a** and took names, then quit while he was on top. His timing is impeccable. He never lost an election and his party never lost a general election while he was leader. He saw off Helen Clark, then dispensed with Phil Goff, David Shearer, David Cunliff and Andrew Little. In fact, at times it seemed like he was just slapping the Opposition Leader around like a cat plays with mice. Nothing burst his matey aura and kiwi-style “aw shucks,” charisma–not inappropriate touching of women, not his his radio lechery and vulgarity, not his ineptitude when it coms to responding to natural and man-made disasters, not influence peddling by his cabinet, not his going to watch high school baseball games in the US instead of attending the funerals of NZ soldiers killed in action in an (some would say futile) Afghan conflict that he sent them to, not selling off state assets, not negotiating trade agreements against the popular will. The guy is the ultimate Teflon John.
For that reason his resignation is a huge gift to the Opposition, as National would have won easily had he stuck around. Now the issue is whether this was a long-planned move, in which case National will have a succession strategy in place, or whether it was a sudden move forced by something like a serious illness in the family. If it is the latter, then the Nats have no strategy in place and the knives will come out amongst the various factions vying for the leadership. Just think of it: Collins versus Bennet versus Joyce versus English versus Bridges versus Coleman versus Brownlee versus assorted lesser lights and hangers-on. It will be epic, but Labour needs to just let them fight it out while it develops a sound policy platform for all Kiwis (capital gains tax, infrastructure development, immigration policy, etc.).
If this is a planned move and a succession strategy and electoral agenda is already in place, then Labour and its potential allies are behind the eight ball. Whoever is chosen as next National Party Leader will want to make a positive policy impact in an election year, and with National controlling the purse strings while in government until then, it is clear that it will use the advantages of incumbency to the fullest. It is therefore imperative that Labour and other opposition parties anticipate and develop a counter-proposal to whatever is going to be offered. That is a big task.
Gloating about Key’s departure just shows a lack of class, just like going hysterical about Michael Wood’s win in the Mt. Roskill by-election is reading waaaay too much into it. The general election next year is still for National to lose, and quite frankly from what I have seen of Labour recently, it is not as if it is positioning itself as a fresh alternative with a raft of innovative policy ideas. That is why it is time to get cracking on the latter.
Not so sure what the Greens intend to do, but if the announcement of their new candidate in Auckland is any indication, they are regressing rather than progressing. Time to re-assess my party vote.
It is said that the Mana and Maori parties are in talks to merge. Cue Tui ad here.
Winston First is already bleating about sinister reasons behind the PM’s departure. I say who the **** cares? He will be gone by the time the s**t hits the fan if it in fact does, so the best course is to offer viable prescriptions for a better future rather than assign blame. But then again, that is what Winston does.
I do not much like the Mr. Key or his government. His “attack the messenger” tactics of smearing decent and honest people grates on me because among his targets are people I know, including friends of mine. His politics are retrograde and money changers are about profits rather than average people, so his was a government destined to reward the upper crust rather than the plebes. But I know a good politician when I see one, and John Key was a very, very good politician.
So lets thank him, however forcedly, for his service, recognise his domination of the political landscape while in office and concentrate on making sure that his would be heirs never get close to Level 9 of the Beehive.
PS: Key says that there is no scandal and that everyone’s health is fine. So his decision to suddenly leave was deliberate and yet done as a surprise. He has, in effect, shafted his own caucus. Some think that doing so before Xmas leaves Labour in disarray. I would argue that Labour is no worse for the timing of his announcement and instead has more time to get its election campaign platform together. For whatever reason, it is National that was the target of Key’s move. Either the lure of a lucrative Blair-type post-politics career was to too much to resist, or perhaps he just got sick and tired of his National fellow travellers.
Posted on 17:13, November 24th, 2016 by Pablo
In the late 1980s I found myself sitting at a research institute in Rio de Janeiro pondering the sad fact that George H.W. Bush (aka Bush 41) had just been elected president. This was a guy who sat down the hall from Reagan’s desk and yet who claimed that he had seen nothing and heard nothing when it came to Iran-Contra and the drugs for guns schemes being run out of the Oval Office using Ollie North as the facilitator. With his having been a former CIA director, decorated WW2 pilot, Chairman of the Republican National Committee, US Representative, Ambassador to the UN and US envoy to China (before a US embassy was established in Beijing) as well as Vice President, I found it hard to believe that Bush 41 had no clue as to what was going on down the hall.
So there I sat in the Institute cafe, moping over my cafe com leite as I pondered another four years of Republican presidents. At that moment a Brazilian colleague showed up and asked me why I looked so sad. I told him. His face lit up in a big grin and he told me that to the contrary, I should be encouraged by the news. Given that he was a dyed in the wool Marxist scholar and activist who had suffered through the days of the US-backed dictatorship, I found his comment odd. When I asked why he believed so he said: “The US is the best country on earth! Here in Brazil we always look for one person to take us out of darkness and into civilisation. But in the US it does not matter if you have a monkey running the White House because the machine continues no matter what!”
That is why despite the gloom and doom occasioned by Donald Trump’s election as US president, there is a sliver lining in that cloud. It lies in the institutional edifice of the US State–that is, the complex of commonweal institutions, agencies, norms, rules, practices and procedures, plus those who administer them–which will serve as a restraining device on his most spurious instincts and largely dictate the limits of what he can and not do in the Oval Office. Mind you, I am not talking about the so-called “Deep State,” which I have trouble believing exists if for no other reason than it would have prevented Trump from assuming office one way or another. Instead, I am talking about is the conglomerate often referred to as the Federal Government, in all of its facets and permutations.
I have said publicly on repeated occasions that assuming the presidency is like putting on a straight jacket. When one takes the presidential office the entire weight of US history, good and bad, falls on one’s shoulders. This includes assurances, commitments, guarantees, obligations, promises, responsibilities, rewards and threats made in the past and occupying the present that may be possible to modify but which are hard to summarily rescind or revoke. Even in the latter case the process for withdrawing from established policy is generally slow and fraught with challenges, be they legal, political or diplomatic, and can elicit unintended or unforeseen consequences or responses (such as those occasioned by US troop withdrawals in Afghanistan and Iraq).
The presidency also inherits the entire edifice of governance–its rules, its mores, its promotion schedules in a bureaucratic architecture that is huge and by design very compartmentalised and specialised in its legally allowable administration of policy. In fact, when freshly elected presidents attempt to throw a cloak of campaign promises on an institutional apparatus that may or may not be disposed to following executive directives, the result may be bureaucratic resistance rather than supine compliance. When the president-elect campaigns on a promise of “draining the swamp” that is the institutional nexus between public and private rent seeking, the stage is set for a confrontation between individual (presidential) will and institutional preservation. The odds do not favour the individual.
The idea that Trump is going to summarily dispense with assorted policies involving trade, security, immigration, domestic energy exploitation, press freedoms, civil rights and the like is wrong because he simply cannot unilaterally do so without challenge. Those challenges have already begun over his refusal to declare conflicts of interest with his business ventures and will continue across the gamut of his presidential endeavour. They will come from many sides, including from within his own party and congressional leadership. However grudgingly, he (or better said, his advisors) have begun the process of walking back most of his signature campaign promises, which may or may not emerge in modified form. Even in areas where he is sticking to his guns–say, on withdrawing from the TPPA–the more likely outcome is that Congress will force a withdraw-and-renegotiate compromise rather than a full and final abandonment of it. As his mate Rudy Giuliani has explained, things are said in the heat of battle on the campaign trail that were never meant to be followed through on, and now is the time to bring America together. Given how divisive the campaign was, that will be a big ask.
Needless to say, that also makes those who voted for him look like a bunch of suckers.
The compromises being forced upon him are evident in the arguments about his senior level appointments. On the one hand naming Steve Bannon (of alt-Right/Breitbart fame) as Senior Counsel and Strategist has produced a wave of repudiation and calls for his dismissal because of his publicly expressed anti-Semitic, racist, misogynist and generally bigoted views. On the other hand, his consideration of Mitt Romney for Secretary of State has elected howls of disapproval from the likes of Newt Gingrich and Mike Huckabee. New Jersey Governor Chris Christie, who was one of the first to endorse Trump after his own presidential bid failed, was rewarded for his troubles by being sacked as transition team leader on the orders of Trump’s son-in-law, whose father has been successfully convicted in the early 2000s by Christie during his days as a federal prosecutor (ostensibly because of Christie’s involvement in the so-called “Bridgegate” scandal). This has alienated many self-designated “pragmatic” Republicans who saw reason in Christie’s approach to governance and were willing to overlook his errors in judgement in backing Trump and pursuing personal vendettas while governor.
For his part, Giuliani stands to receive a important role in the Trump administration but interestingly, that role has yet to be announced in spite of Giuliani’s slavish boot-licking of the Orange One. This has led to speculation that he too is considered to have too much baggage to garner a cabinet-level prize such as Secretary of Homeland Security. What appointments have been made (Jeff Sessions as Attorney General, Mike Ryan as National Security Advisor, Betsy De Vos as Secretary of Education and Nikki Haley as UN Ambassador) have all met with wide-spread criticism on a variety of grounds (racism when it comes to Sessions, Islamophobia and mental instability when it comes to Ryan, and complete lack of relevant experience when it comes to De Vos and Haley). With 4000 political positions to fill, that makes for a a very fraught appointment process–and that is before the serious business of security vetting begins on pretty much all of them.
Whatever the provenance of the challenges, their conveyance will be institutional, be it from the courts, Congress or the federal bureaucracy. The latter is worth noting simply because translating policy initiatives into concrete action takes an institutional inclination (beyond capacity) to do so. As Ronald Reagan discovered when he tried to abolish the Department of Education, bureaucratic opposition, however self-serving it may be, is an excellent form of institutional constraint.
What this all points to is that not surprisingly, Trump’s presidency is off to a shaky start in spite of his desires and sometimes conciliatory rhetoric. That looks to continue well after his inauguration. Already there is talk of recounts, challenges and impeachment. So he may think, as he has said, that as president he has no conflicts of interest (in a reprise of Dick Nixon’s comment hat it is not illegal if the US president does it), or that he has a free hand when it comes to running the US government. But he is now learning just like Nixon that the hard facts of life in the Oval Office say otherwise.
The bottom line is this: no matter how strong the president may be at any given point in time and no matter the comparative weight of external events and presidential initiatives, the facts of life in the Oval Office are dictated by the institutional machine, not by the monkey that temporarily sits atop it.
Well, THAT sucked. Myself and a zillion other pundits got the US election wrong. In fact, pretty much everyone with a Ph.D. in Political Science got it wrong as well as most veteran political journalists. The reasons are many but the moral of the story is that so-called experts armed with reams of data still cannot accurately predict the mood of an electorate that may lie to pollsters or remain undecided until election day. “Experts” like empirical data and believe in reasoned voting choices when studying well established liberal democracies, so are ill-equipped to comprehend seemingly irrational voting behaviour based on raw emotion, visceral reaction and religious belief in the false promises of demagogues. The anecdotal evidence was there from Trump’s rallies and the bluebonnet fields of Trump/Pence signs on suburban lawns. But those of us with advanced degrees and years of studying politics ignored it in favour of quasi-scientific methodologies that provided a numbers crunch to our opinions. We saw what we wanted to see rather than what was.
There is no point in trying to do a post-mortem on what happened. Plenty of others are doing so. I did find it interesting that Trump received less votes than Romney and McCain in the 2012 and 2008 elections, respectively, and that 6 million less people voted this year than in 2012 and 10 million less than in 2008. In fact, nearly 47 percent of the electorate did not vote, giving Clinton (as the majority vote getter) and Trump around 25.7-25.5 percent of the popular vote overall. The bottom line is that the absent voters, presumably those who would have voted Democratic but could not bring themselves to vote for Clinton, decided the outcome by staying home.
As for those who decry the Electoral College because this is the second time in 16 years that a Democrat wins the general vote but loses the presidential election in the Electoral College: tough luck. Hillary played the Electoral College game, focusing on so-called battleground states and apparently neglecting those states considered solid Democrat such as Michigan and Wisconsin. Since the base of that presumed solidity was the rust belt white working class that Trump targeted preferentially, that was clearly a mistake (both Michigan and Wisconsin went to Trump).
Much has been made about the class angle to the election but I also think that we should not forget Trump’s idealogical appeal–the xenophobic scapegoating, the racism, the bigotry, the misogyny posing as anti-PC righteousness. Perhaps not all of his supporters are closet Klansman, but it is clear that to many in the white working and middle classes that aspect of Trump’s ideological appeal resonated strongly. The intersection of class and exclusionary ideological appeal was found in grievance and fear, and that grievance and fear transcended employment concerns. Make of it what you will.
The vaunted female and Latino vote against Trump never materialised. In fact, the defensive voting surge that I repeatedly predicted would happen never did. Instead, it seems that people just stayed at home thinking that, given the polls, others would do the job for them. Even so, had those under the age of 35 been the only voters, Hillary would have won walking away. So the future holds some promise when it comes to progressive change, but for the meantime things could get worse and, if acts of hatred and protests are anything to go by, that has already started.
For those who think that Bernie Sanders would have done better against Trump, I say think again. That is because primary campaigns are run in parallel while looking at each other. Had Bernie emerged as the Democratic nominee Trump would not have won the Republican nomination. The GOP would have made a negative issue of Sander’s “outsider” status and marginalised the outsider on its side. Money would have poured into backing a more establishment figure who could take Sanders to task for his “socialism” and his vague and unrealistic policy prescriptions. Sanders would find it hard to counter the false accusations about his supposed communist leanings because the Democratic establishment would not have backed him as strongly as it did Clinton. He may also have failed to transfer the energy of his primary supporters into sustainable support from swing voters on the campaign trail as many undecided and independent voters would react fearfully to the dark accusations of what his ideological orientation would bring for the US.
Whatever the case, this is all idle speculation. We got the matchup that we got and for most of us Hillary was a safe bet even if we had to hold our noses when voting for her (and again, I flatly reject the notion that she somehow is “worse” or more corrupt than any other contemporary politician. If people believe that they need to look at who funds the Bush Foundation and the campaign coffers of Paul Ryan and Mitch McConnell).
My hopes now hinge on two things: 1) that once in office Trump will find his freedom of action circumscribed by the practical, legal, institutional and political realities surrounding him. This will force him to abandon or renege on many of his more outrageous campaign promises, which in turn will disappoint many of those who have vested their hopes in him but will mitigate against some of the more onerous consequences of what he could have done; and 2) that his lack of political experience and commitment to Republican principles and policies (remember that he only switched from Democrat to Republican in 2010) will lead to a serious clash with the GOP congressional leadership. That could hurt the GOP in the 2018 elections where all of the House and a third of the Senate will be up for (re) election as well as his re-election bid two years later.
Be that as it may, these are dark times for people such as myself. The Right may gloat and think that they now rule supreme (and we have had a couple of such folk appear here on KP), but I have a feeling that Trump’s victory is a crest of a wave or the last stand of the American Right. Neither demographics or policy orientation appear to favour the GOP and alt-Right over the long-term, so perhaps this is their last moment to shine.
I sure hope so.
Meanwhile, I thnnk I will have a cup of tea and a lie down.
The 2016 US presidential election is a an existential crisis of American society politically manifest as a theatre of the absurd. The story line revolves around a clash of visions over what constitutes the preferred America. On one side is what could be called the “old” vision. The vision is “old” not only because it harks to so-called traditional values rooted in nostalgic reimagining of the 1950s, but because those who most ardently adhere to it are lower educated whites aged 45 and over who are or were employed in blue collar, service sector and small business occupations.
This vision privileges the dominance of white heterosexual christian male values. It is both laissez faire and economically nationalist in orientation, patriarchal and socially insular in perspective, wary of “outsiders,” and believes in a natural order where rules are made to be obeyed without question. It prizes conformity and stability and respect for authority.
On the other side is a “new” vision. This vision is “new” because it is multiracial, multicultural, heteroreligious and secular, plurisexual, post-feminist, economically internationalist, global in orientation and polyarchical when it comes to power distribution, legitimate authority and social hierarchy.
In reality the two visions bleed into each other in specific instances to form a hybrid social orientation in many groups that is not as dichotomous or binary as it otherwise might be. I say “bleed” rather than “blend” into each other because the overlap and cross-fertilisation between the two social perspectives is not uniform or universally applied: Mexican American IT specialists may enjoy rap as much as Norteno music while dutifully practicing their Catholic faith and adhering to its moral codes, while middle aged white professionals can find identity in the mores and practices of non-traditional cultures and religions while engaging in post-modern leisure pursuits.
The battle between the old and new perspectives began in the 2008 presidential election when a representative of the “new” vision, Barak Obama, took on an old white man, John McCain, for the highest office in the land. That continued in 2012 when Obama confronted another old white man, Mitt Romney, in his re-election bid. It continues today in the form of another “new” candidate, Hillary Clinton, facing yet another old white man, Donald Trump. Clinton may not be the archetypical “new” candidate as described above, but the mere fact that she is female is a break from the traditional mould.
For his part, Trump represents a grotesque caricature of the traditional alpha male, and in the absurdity of his candidacy lies the last gasps of a dying culture. In his sociopathic narcissism, his sexually predatory behaviour, his racism, bigotry and xenophobia, his abject greed, his pathological lying, his thin-skinned obsession with revenge, his insensitivity to others, his ignorance of basic economic, political, military and diplomatic facts, and in his adolescent resort to crude insults and derision as a weapon of last resort, Trump is the antithesis of the self-made, strong and independent straight-talking man on horseback. And yet, because he acts as if he were and the GOP and conservative media enabled his deception, those who embrace the “old” vision see in him a saviour. But they are wrong, for what he is to them and the culture that they cling to is an angel of death.
That culture is dying because over 45 year old lower educated whites have the highest rates of suicide, alcoholism and opiod addiction in the US, so they are quite literally leaving the mortal coil at higher rates than everyone else. That is not a demographic on which to base a presidential campaign and yet Trump and the GOP have dog whistled, incited, pandered and courted it as these people will live forever or at least until the mythical past can become the future once again.
The “old” vision will lose this election but it will not be its death rattle. Its adherents will fight against the king tide of social change with the fervour of a drowning man, and some of them will become violent. The obstructionists in the GOP will do everything in their power to undermine the Clinton presidency, and they will front another “old” visionary in the 2020 presidential campaign. But regardless of what they do and how much they resist, the hard fact is that demographic, socio-economic and cultural change are irresistible forces that work against them.
They are doomed and within a generation they will be gone.
Note: I write this the day before the election simply to give my brief read on the broader context that explains why Clinton will win. Depending on how poorly the GOP does in the House and Senate races, the bloodletting within the Republican camp could be epic. That will be fun to watch.
Well, all good things must come to an end.
But first, let’s play word association:
Racist. Bigot. Xenophobe.
Bully. Buffoon. Bankrupt.
War-mongerer. Torture fan. Genocidal Demagogue.
Narcissistic Sociopath. Tax evader. Ignorant blowhard.
Serial Liar. Serial Cheat. Serial adulterer.
Thin skinned. Egomaniac. Coward.
Whose name comes to mind when these words are mentioned?
Conservative spin aside, there is no coming back from this. The destruction of brand Trump is unfolding before our eyes and soon will be complete.
Let’s unpack the video outtakes from his 2005 Access Hollywood appearance in order to explain the reasons why.
In it he speaks of pursuing a married woman. That will cost him religious conservative votes as well as those from people who take a dim view of home-wreckers.
He then boasts that he has a pre-meditated strategy to swallow breath mints before he forcibly kisses women without their consent. He goes on to say that because he is a “star” he can grope women’s genitals with impunity. These are admissions of repeated sexual assault. That is going to cost him much more than female votes, as many in the law and order crowd, to say nothing of men who have real respect for their mothers, wives, sisters, daughters and grand daughters will walk away from a self-admitted practitioner of such criminal behaviour (say what you want about Bill Clinton, there is no audio recording in his own voice of him admitting to sexual assault).
In his non-apologies he claims that the crude and lewd language he used during the now infamous bus ride is just “locker room banter.” Besides the fact that many have pointed out that it is not, in fact, normal athlete talk to speak the way he did, what he is basically saying is that (presumably male) locker rooms are places where discussion of sexual assault is common place. If that is true, then what he is speaking about–and dismissing–is a particular aspect of rape culture. True or not (and there is definitely a problem with rape cultures in some areas of US society), the fact that he downplays the seriousness of boasting about sexual assault (whether real or made up) is indicative of deeply seated misogyny on his part. This may have been something that he could get away with twenty years ago, but it is not now.
Better yet, Trump is a wrecking ball that is bringing the Republican Party down with him as the GOP rats scramble to get off that sinking ship known as the 2016 campaign. They have to jump because the word association game that we just played will be attached to those who do not. Already 50 Republican elected officials are trying to put distance between themselves and Trump, including the House Majority Leader and 14 Senators. The focus of the Republicans is keeping their House and Senate majorities, and that looks to be increasingly in peril in the Senate (where a shift of 4 seats restores a Democratic majority).
In parallel, the media facilitators at the alternative universe known as Fox News are also in full meltdown mode as the Trump sycophants (Sean Hannity) publicly quarrel with other colleagues (Meghan Kelly, Shepard Smith) in a crisis environment brought about by the forced resignation of another sexual predator, Roger Ailes, as CEO of the network.
These are the worst of times. These are the best of times.
The forces of evil in the US are in disarray, on the run and looking for whatever (political) cover they can find. But there is no place to hide.
This year November 8 is not just election day. It is not just judgement day for the GOP.
It is armageddon for US conservatism. The end is nigh.
The real questions now are what will the Democrats do with the gift of Republican self-destruction? Will the Clinton administration heed the lessons of the election and integrate at least some aspects of Bernie Sanders’ policy prescriptions into it? Will the Democratic Congressional leadership seize the opportunity to consolidate or pursue legislative gains in areas such as health care, education, campaign finance reform and taxation? Will the Supreme Court nominations made by the Clinton administration ensure a “progressive” majority for decades to come?
For their part, will the unsavoury forces unleashed by the Trump campaign crawl back under their rocks or will they turn into a violent disloyal opposition? Will the GOP split into “moderate” and retrograde wings and if so who will dominate conservative discourse? What lessons will the Republicans take away from this disaster? Will those lessons teach them civility or even more darker modes of behaviour?
Time will tell but for the moment we can only thank The Donald for his efforts.
By way of a short thought, I venture again into the waters of US election year politics.
Today’s subject is Donald Trump, or more precisely, the promises he passes off as solutions to the US malaise (as he and his supporters see it). The key denominator in everything he says is that he offers the promise that he and he alone can solve the nation’s problems, foreign and domestic, and that he can do so in a clear, simple and direct fashion without much cost or sacrifice to the nation. Much like PT Barnum a century or so ago, he clearly believes that there is a sucker born every minute in the US. And what he is peddling to them is no more than that snake oil known as false hope.
Let me outline what he has promised to do but which he cannot do. Trump cannot build a wall and make Mexico pay for it. He cannot deport 11 million people including US citizens born of undocumented residents. He cannot place a ban on “all Muslims” immigrating to the US, he cannot institute blanket profiling of Muslims and surveillance of mosques, and he cannot stop refugees from Muslim-dominant countries from seeking asylum in it. He cannot leave NATO to its own devices. He cannot leave South Korea and Japan to defend themselves against Chinese aggression, and he cannot influence Chinese monetary policy in a way that would “level the playing field” with the US. He cannot force US based companies to return all of their operations to the US while paying US workers higher wages. He cannot reinstitute water boarding and other “worse” forms of torture. He cannot order the US military to commit war crimes such s killing the relatives of terrorists, and he cannot “take the oil” from Iraq. He cannot preemptively launch nuclear attacks based on whim. He cannot renege on trade deals without consequence. He cannot “rip up” NAFTA (the North American trade bloc involving Mexico, Canada and the US). He cannot fire generals because they disagree with his views, and he cannot form a partnership with Russia just because he admires Putin.
Trump cannot mandate that women be “punished” for having legal abortions. Trump cannot “wipe out” Daesh.
Trump cannot make “America Great Again” because his vision of greatness–white male christian nativist and insular–has been overcome by the structural, demographic, cultural, social and technological changes of the last quarter century. In fact, his vision of “greatness’ was great only for a socio-economic few, and that few will be a distinct minority within twenty years.
Trump cannot drill, drill, drill or frack, frack, frack. Trump cannot make the US safer by ensuring that more people have guns. He cannot re-institute “stop and frisk” as the solution to African-American demonstrations against police brutality or even urban crime without re-hashing the case of its (un)constitutionality. Trump cannot run his administration like a family owned business lacking shareholders or a Board of Directors and he certainly cannot use bankruptcy as a means of avoiding liability for poor financial decisions. He cannot renegotiate the US debt using default as leverage.
The reasons he cannot do anything of what he has promised is not only that his words are meaningless and empty, in typical national populist demagogic tradition. It is due to the fact that the US political system does, in fact, rest on institutional checks and balances grounded in law. Any and everything that he proposes, were he to try to execute it via Executive Order, would be challenged in courts as unconstitutional and take years to litigate. He needs Congress to pass laws that will allow him to do some of the things that he promises to do, and other promises require congressional approval in any event. Even if it remains in Republican control, Congress has been the subject of his often personal attacks and understands its role as a check on the Executive (witness the obstructionism of the past eight years). So no matter who controls Congress, but especially if the Democrats win the Senate, the legislative branch will not just play along with Trump’s demands and initiatives and will in fact spend much time blocking most of what he has proposed on the campaign trail. He is on a hiding to nothing.
Trump cannot use his personal wealth while president, which includes paying lobbyists to advance his political projects. Although he can fund partisan and personal trips and events out of his own bank account, he cannot use his taxpayer-funded salary or the resources of his office for personal reasons. That means that he will have to place his assets in the hands of others, be it via trusts or family delegation for the duration of his incumbency. The Donald may have some problems adjusting to that situation and could try to circumvent the rules governing presidential finances. Beyond the ethics of the matter, that poses a practical challenge for him because even if he fills the entire upper echelon of the federal bureaucracy with political appointees (whose credentials will have more to do with shoe licking than competence), he still will have to deal with a career civil service with institutional knowledge and depth of expertise (if not vested interests) when it comes to policy implementation paid for by the taxes Trump thinks it is “smart” to dodge.
Nor can he reconcile his financial plan, which involves lowering corporate taxes while renegotiating trade agreements and increasing spending on the military and elected infrastructure projects. In an age of budgetary cost-cutting that has resulted in several government shut-downs, he simply will find it impossible to fund his projects with public money even if he offers sweetheart deals to private parties in order to offset public expenditures–again, because it is not for him alone to do so and he will find his purse strings not only constrained by but attached to the demands of other interests regardless of who controls Congress.
The truly sad aspect of this is that neither Trump or his supporters understand the very basic concepts of separation of powers and checks and balances. They believe that he can just order people around and “get things done.” They think that he can bully foreign leaders the way he bullies out of favour beauty pagent contestants. They think that he can resort to personal insults, to include fat, slut and disability-shaming, to deter his adversaries and critics. They would be mistaken in those beliefs and it is a shame that the US educational system has produced so many people without even an elementary grasp of how government works or why civility is a value. That one such ignorant person is the nominee of a major political party is a clear sign of its demise.
It will interesting to see what happens over the next few weeks of the campaign. It looks like Trump is starting (?) to come unglued as the pressure mounts and his blustery facade begins to crumble under the light of scrutiny. Clinton pounded him into the ropes in the first debate (I scored it a TKO), and if he decides to bring up Bill Clinton’s affairs in future conversation he will be eviscerated on the hypocrisy rack. From my perspective, the election campaign is just getting better.
One thing is certain: ignorance is not bliss and Drumpf is about to find that out in spades.
Unfortunately I know people, to include some in my own family, who are Trump supporters and who think that Fox News is “fair and balanced.” I also know some people, including one here at KP, who think that voting for Trump is all good because it will break the status quo politics represented by Hillary Clinton.
Many of the people I know that have chosen the Trump/Fox News view of the world bristle at the suggestion that they have issues with race/ethnicity/gender/Islam/sexuality/foreigners/poor people/disabled people/whatever. Some of those who think that voting for Trump is an anarchic stroke of tactical genius appear to ignore the concerns raised by these suggestions or believe them to be untrue. Allow me the right of rejoinder with one link.
It may not be a statistically significant sample of opinion among the Trump/Fox News “nation,” but I believe that this compilation is emblematic of what lies at its core. And if this is the base sentiment behind Trump that is being championed by Fox News, then the situation, if not the very character of his campaign, is indeed a giant basket of deplorable.
Say what you want about Ms. Clinton (and I shall write something about the false narrative about her at some point), she does not attract this type of folk. In fact, she repels them, which is as good enough reason to vote for her as is anything else.
Its a rant, no denying it.
I tried, I really tried.
Firstly I ignored all the reports coming out of Dunedin in the wake of Winstonfest 2016 that it will turn into a cat fight between Ron Mark (long serving but foul mouthed NZ First 2IC) and political mercenary Shane Jones over who will succeed Winston when he finally steps down (whenever that actually is) in one of the more interesting cases of “get your hands off my man!) We have seen in a while.
I turned the other cheek to Colin Craig’s sleazy behaviors being exposed in the press. If his chances of being an MP were slim to none before they are effectively nil now as it looks like his fellow party members (Christine; she of the extravagant spending while a civil servant, Rankin) are more than willing to publicly twist the knives in his back; also the man writes love notes with about as much passion and enthusiasm as a politically conservative Christian businessman running for office, oh wait…
But it got harder after John (I for one welcome our new reptilian overlords) Key blamed kiwi workers being lazy and drug addled as the reason for National having the immigration policies it does. Key (no pun intended) point: importing low skill workers under the guise of student and other visas allows employers to drive down wages and places anyone not willing to work for the same pay and conditions in employment limbo*. This is the equivalent to shooting someone in the foot and then complaining that they can’t walk.
By Wednesday it was getting much more difficult to tune out the noise when the government announced that it was spending 24 million dollars on housing in Auckland when the average house price was now “one meellion dollars” (which as many commentators gleefully pointed out) meant that there would be just another 24 houses up for grabs; Winston Peters decided that hypocrisy was the better part of valor (by taking someone’s money and then accusing them of being a front for the National Party); the Auditor General cleared the Niue hotel deal (but did admit that their hands were tied and their range of investigation limited); the Chiefs found themselves unable to say sorry to the one person they really needed to say sorry to (showing how much our sporting culture remains a bastion of macho BS); the blather about Helen Clark at the UN continued despite it being made clear she is not the preferred candidate (get over it, she is not going to be Sec Gen); Andrew Little called for Nick Smith to resign (about as useful as firing the captain of the Titanic after it hit the iceberg) and our beloved PM now saying NZ and OZ are still BFF’s (despite OZ deporting back all those its deems no longer BFF and treating kiwis living there like second class citizens). I had to laugh though when the Stuff article reporting this had to include an explanation of what a BFF was.
But what finally sent me over the top was watching parliament go into melt down over the housing situation with question time being cancelled and the government fumbling the ball as the process was hijacked by the opposition. Of course it’s not one of those overseas style parliamentary melt downs like they have in Taiwan or the Philippines with legislators throwing chairs, starting bonfires in the middle of the chamber or fist fighting in the aisles (although I would have tuned into parliament TV if such things were scheduled) but just some filibustering which will peter out sooner or later.
The reason why this particular event, in a week of hard core political gibberish sent me over the top was that it perfectly encapsulates the reason why we are in the situation in the first place.
The Housing Hernia continues to grow and the chances of all this shouting and filibustering (or for that matter any wet-paper bills) actually producing a solution are zero. We have been there and we have passed the point where this process is manageable by some quick fixes or legislative tweaks and we are now heading into territory marked more by backbiting, squabbling, lots of weasel words and no actual action on the matters at hand.
You would almost think that campaigning for the 2017 election had started but this is really just a small hint of what the 2017 election will be like. If you thought that vapid hot topics and political push button issues were going to have our politicians shouting, parading and grandstanding like no tomorrow now then you ain’t seen nothing yet!
And this is the state we are in today: political ineptitude and inaction; corruption and tabloid sleaze; empty political gestures over any genuine action; political infighting; low quality political journalism as a substitute for discourse (I get the irony of writing that) and issues which need genuine attention not more political verbiage.
The summation of the situation came to me last week, as I and several co-workers were in a taxi crawling out of Auckland’s CBD towards the airport, knowing that we had given ourselves over an hour to get to the airport but still not sure if we would make it, by the taxi driver who summed up Auckland’s transport problems in one succinct sentence.
“Auckland’s roads were built when Auckland had about 800,000 people living in it, today its about 1.4 million people and by 2020 it’s expected to have 2.2 million people but all attempts to fix the roads or improve transportation have been blocked or failed.”
Even if those numbers are out somewhat the metaphor remains painfully correct and applicable to NZ at large.
In areas like immigration, housing, the environment and all the rest we are now in a state where what we had is no longer able to cope with what we have got and the people responsible for sorting these problems out (those we elect to run this country for us) remain either unwilling (in the case of National clearly captured by those who are making coin of our current misfortune) or unable (in the case of Labour being too busy sucking up to potential voters and their mortgages to ever rock the boat) or putting their own personal gain over the general welfare of the country (Winston, Peter Dunne and the rest of the gumboots) to do anything about it.
So with that in mind I am no longer able to refrain from comment (I really wanted to keep on with research on Asia for upcoming posts and not get sidetracked). I assume that this week is a combination of moon, tide, weather, biorhythms, the stock market and all sorts of other factors which have produced the political crapfest this week has been so far, and its only Thursday!
And it’s the tone of events which is the most ugly, like other countries the problems are piling up and those supposed to be in charge are turning out to be incompetent middle managers at best and corrupt clowns at worst (I favor the latter).
All of this points to the 2017 election being a real watershed election as these issues won’t go away between now and then and will surely continue to worsen while the clowns continue to bicker over ticket prices to the circus while the tent burns.
I won’t play the doom scenario card too much but we live in interesting times to say the least and calls for action continue to grow. Our current political model is not working very well but will we get any viable alternatives?
Come campaign time I expect all of these little hot potatoes to remain hot and a lot of promises to be made to fix them to an electorate which will be in an ugly mood and in no mind to hear political and economic catamites parading around shouting dogma as solutions to rising waters. Dirty politics will be front and center and media manipulation will be all over the place.
The outcome? Polarization and a parliament less and less able to address the issues (under a minority Green/Labour government with Winston staying neutral) or worse Winston backing our dear leader Key followed by further economic shenanigans from his minions for another three years (imagine the housing hernia in three years time!) or the unthinkable and a Green/NZ First/Labour hate triangle of rivalries and poison looks until its inevitable implosion.
But we kiwi voters are not blameless in this, we tolerate this state of affairs and we continue to vote for the same ugly faces, their ugly messages and their ugly acts. We are as stained and muddled as those filthy beasts in Parliament. Politics has made monsters of us all!
*- The fact that Barry Soper in the Herald felt that such a position had some merit shows how pernicious such BS attitudes are as well as highlighting how out of touch Soper is to the reality of situation (but then I never really liked his reporting anyway).
It was a toss-up between posting this or my short fiction story “John Key goes to prison”. I will post the story some other time.
While doing research for a few upcoming KP posts on Asia I was distracted on the weekend by Vernon Small’s article about John Key and the outcome of the Broadcasting Standards Authority investigation into a complaint about his prison rape/soap joke while on the Radio station the Rock last year and rapidly spiraled off into what you are reading now.
But it was Small’s specific comment about Key “trading prime ministerial dignity for a populist hit” that really started me thinking about what exactly is going on with our Dear Leader and his carefully crafted media image.
Because while there have been recent articles claiming that Key is “plummeting” in the polls as preferred PM the reality is that he remains well head of the rest by a significant factor and while not at the Trump level of being able to kill someone in the street it’s clear that John Key can say and do things other could not get away with, PM or not.
So yes Keys popularity is the lowest it’s ever been and there is definite wisdom in what Small was saying but that level of analysis is not enough, right now we have only four of the journalistic five W’s (who, what, where and when) while what we really need is the why.
And it’s an area which has been examined before, the why of “why is John Key so popular?” question that NZ political reporters have been asking for a long time now. And with more than a few shots at it, the best of the bunch are Bryce Edwards piece in the NBR from 2011 and Tracy Watkin’s recent look at having Key around for a fourth term but neither really dig into Brand Key.
Watkins focuses on the Key playbook while Edwards notes the apolitical nature of Key and these are both valid approaches but Brand Key needs an actual breakdown of the brand and both pieces remain rooted in pure politics rather than from John Key being commodified in exactly the same way a bar of soap is or how a pop star marketed to their fans.
So with this in mind I aim to have a deeper look into John “you have a pretty mouth” Key through the lens of advertising rather than politics.
Now full disclosure, while not an expert on advertising, I worked in the industry for a short period (creative, copywriter and catalog model*) and I have always had an interest in advertising itself as in many ways it is the lingua franca of capitalism and the true art of our age. So while I may scramble the terminology at times I am looking at Key in the same way as I looked at creating an ad when I was employed to do such.
To begin with we need to look at the key principles behind Brand Key which are: brand awareness; brand loyalty; brand strategy; brand definition; brand equity; synergy and brand momentum. These are the key (no pun intended) principles behind Brand Key. Of course these terms are the language of marketing but, in this case, underneath there is a creepy layer of politics that we will get to that a bit later.
First up is brand awareness or how aware are they of Brand Key. For Key its pretty good, he is the PM after all and he regularly appears in the media both politically and at times non-politically in tabloid/gossip publications like those found at supermarket checkouts. He also gets named on blogs like this (oh the irony) and his face is recognizable as the PM of NZ. Most of us know who he is and would recognize him if he stepped out onto the street (as he did one time in Wellington as I was walking to work). So say his name (try it five times while facing a mirror) and people will know who you are talking about. That’s a high level of awareness.
Next is brand loyalty or how loyal are people to his lizardness. This can be measured by the fact that Key has remained popular in the polls as preferred PM for almost a decade now, that not a bad achievement despite him making rape jokes, pulling pigtails, sending in his lawyer to lobby for tax havens and all the rest of grubby little things he has been linked to. It is worth pointing out though that loyalty in public and loyalty in the party may not be the same thing as Judith Collins previous coup attempt shows that the art of backstabbing leaders remains alive and well in the National party (but they don’t call John Key the “smiling assassin” for nothing so he lived though that one).
Another point to note is that loyalty for Brand Key may not translate into loyalty to the National Party as its current position in the polls exists by virtue of Key capturing the all-important (at least for the time being) middle voter demographic on their behalf. Few if any would vote for National if it was not for Brand Key (something I noted in my previous post on the party).
From brand loyalty to brand strategy (what strategy is being used to manipulate the image of Key in such a way as to appeal to voters), we now start to get into the subtle and often unspoken nuances of Brand Key which is a combination of being apolitical (as Bryce Edwards noted in his 2011 article) and that blokey, matey, kiwi every-man quality that all male politicians in NZ, and a few female ones as well, desperately want to tap into.
Well in Key’s case he has nailed it and this is reflected in loyalty to Brand Key, he is perceived as being an authentic kiwi male (likes rugby, drinks beer etc) which resonates with kiwi voters in that he is a male figure that they can identify with and which also appeals to female voters in the same mold as the fresh faced, suit wearing, middle aged white men first made popular by Tony “poodle” Blair but later co-opted by conservatives everywhere has appeal.
Brand Key as an image is incredibly strong and resonates in much the same way any popular brand does and through a variety of media formats (image, sound, word etc) which makes the strategy of billing him as an apolitical middle man perfect for appealing to middle ground voters unhappy with the perceived failures of partisan politics and wishing only for a simple message and action orientated leader (if only in image rather than actual action) an easy task.
The fact that Key has kept hidden his deep ideological background to the vampire squid and all that it entails from Godzone voters is proof that this strategy has worked wonders and remains viable today.
Following on is brand equity (or capital) which is the measure of how much good will a brand has banked away for a rainy day. Again in this area Brand Key has been very successful and while things have had a bit of a downturn of late (as with the rape joke not going quite as well as planned) it remains in credit with the mainstream voting public.
Brand equity is built primarily through a successful brand strategy and as we have seen the strategy has been so successful that it has led to a windfall of equity to which Brand key has used to offset moments like a backfiring rape skit on a brain dead radio show.
Then there is brand definition (the positive, open articulation of the brand though positioning it within a particular idea or framework) which is the opposite of brand strategy (which is primarily subliminal in its articulation to people). Brand Key has been defined by words like “pragmatic” or “human” or photos of him doing human things (like having a pizza delivered to his house) which all lead to John Key often being set apart from other politicians.
Brand Key is defined as a kiwi guy, popular and the kind of person you could run up and take a selfie with, the kind you would want to take a selfie with and to which we would like to know more of his life, just like we do when we hanker for more info about our favorite celebrity, a Kardashian like politician if you will (the spawn family from Hollywood not the aggressive alien spawn from Star Trek) for the political public to consume through vicarious means.
If Brand Key could be defined in the language of soft drinks then John Key is the politician that refreshes, with no added political baggage (like ideology and such) that Labour and the Greens have (well maybe the Greens) and focused on the things that matter, like having an economic surplus and lower taxes (i.e. getting wealthy). He is the politician you vote for when you want the classic taste of economic conservatism but none of the ideological aftertaste you get with ACT.
After brand definition is synergy, a king among buzzwords, even in marketing and now in government. Synergy in this sense means the magic of bringing it all together with that extra something special that gives things mojo where they themselves had none. Its the X Factor for politicians and Key is racking up the votes while the accordion player and albino dancers languish off stage. There is no denying Key has the X factor when it comes to politics.
And finally there is brand momentum, the movement or energy of a brand. The easiest way to picture brand momentum is to imagine a brand as a shark swimming, if its stops it sinks and it dies therefore it’s imperative for there to be continual movement and in marketing “movement” means exposure, new advertising campaigns (not necessarily any new products) to keep the brand in the mind of the public and keep it oxygenated and alive because there are always other predators/brands out there which will pounce on a weak brand and usurp its position as apex predator.
In the case of Brand Key there is no possible momentum outside politics. One could not imagine John Key helming the NZ version of Celebrity Political Apprentice (although I do like the idea of such a show) uttering some immortal line (“you’re a tree hugging liberal!” for example) at the end of each episode as another unfortunate contestant is hauled off to some distressing little room in the Beehive basement for another session on the rack before being returned to the backbenches to mutter “I love John Key” slowly and repeatedly during sitting days in parliament.
No, with no politics there is no Brand Key, it is only within those waters does such a creature swim and out of all the principles discussed this is the one area where Brand Key has a real problem because it is here that the limitations of Brand Key become evidently clear and where the veil on Brand Key is pulled away to reveal another layer; a dirty grimy layer, coating the surface like some sticky, amorphous and unidentifiable substance stuck to one’s finger that is difficult to remove and smells funny as it comes off.
And it is not the fault of any of the principles of advertising which fail when applied to Brand Key but the concept itself of applying marketing techniques and ideologies to something such as politics. Sure it shows the pervasiveness of late stage capitalism in penetrating all aspects of society but that does not mean that they will work as intended to even work well. The commonality of the public and community that politics is supposed to represent does not fit well with the highly individualized act of consumerism in the 21st century.
Branding in politics, as in any form of branding, is style over substance, it is artificially building up something which does not exists or has not yet had the time to reach such a state naturally before delivering it to an eager consumer to be consumed and in the case of John Key few if any would consider him a genuine statesman when compared to his ongoing image as Prime Minister. Key at best is a manager, a middle manager, following the orders from higher up and implementing their agenda rather than formulating any real policy or ideas of his own.
In his past career as a market speculator he may have shown some brilliance in manipulating the small variances of the market to make his vampire squid bosses rich but that was the extent of it (although there is no doubting that Key, unlike many in Nationals cabinet, is a genuinely intelligent person). His miracle advance through the ranks of National in the early 2000s has all the hallmarks of a heavily stage managed career path, not one of his own making or design (he had the talent but a bit of promotion never hurt). John Key is a cypher, of no importance himself but useful in the grand scheme which is why he is so apolitical because making money needs no real political allegiance and as PM he himself is just an actor playing a role.
Therefore the building and maintaining of Brand Key has been essential to hide this simple fact. Brands tap into the subconscious, bypass the rational and distract the mind (like a meme or a virus) with easily repeatable images and words’ all of which are to hide from view the true fact that product A is exactly the same as product B.
The shaping and molding of John Key into Brand Key has been an unqualified success in the last decade but this has not been at the behest of John Key. He may have allowed himself to go under the spin doctor’s knife in order to enhance his image (much like Helen Clark did with her makeover while PM, to appear more human and less like a Quentin Blake drawing) but this was in the service of his “role” as PM and not a conscious or natural evolution.
And its those spin doctors sitting in such close proximity to the PMs office that are likely the same individuals who brought about the Dirty Politics scandal which exposed the National party agenda for winning the 2014 election as one less focused on winning the vote or enacting any actual policy changes and more about smearing the opposition; using attack blogs, rumors and manipulation of the political discourse to such an extent that all other voices are drowned out and the only thing one can hear is the mind numbing buzz of the Brand Key jingle burrowing its way into your head like some brain controlling worm.
So what happens to Brand Key when John Key loses an election or decides to retire from politics, what happens to old brands when they go off to die?
Most brands don’t age well, think of all those pro-smoking adds from the 1940’s or other lame and nauseous adverts from the 1950’s onward (like coke or Macdonald’s) with their artificial realities, happy families and smiling faces hiding the grim realities (such as lung cancer or type two diabetes) which come after the product has been bought and consumed.
The chances of John Key turning out to be a classic or iconic brand are low. Brand Key has been more a series of flash in the pan media moments with its strobe light effect smashing again and again in the victims eyes, blinding them to the generic product wrapped up in marketing hype; rather than a NZ trusted brand which radiates appeal to kiwis.
The likely legacy that Brand Key will leave behind is as the Fred Dagg of his generation, a caricature of a politician with his endless media moments rather than genuine Kiwi political figures who left behind real legacies (such as Norm Kirk, Keith Holyoake, Robert Muldoon or David Lange); a smooth talking city boy with a bland soul rather than an authentic political individual that enacted real positive political change**.
I end here with a quote from a hero of mine which fits this post rather well; it came to me by chance as so many things in my life do. Take it away Bruce!
“Those who distrust the life-giving force within them, or who have none, are driven to compensate through such substitutes as money. When a man has confidence in himself, when all he wants in the world is to live out his destiny in freedom and purity, he comes to regard all those vastly overestimated and far too costly possessions as mere accessories, pleasant perhaps to have and make use of, but never essential.” Bruce Lee.
*-because when you are a short, skinny dark hair guy in Asia you can work as a photo model. And yes I have a schizophrenic CV, that’s my life.
**-That does not mean the john Key as the actual human being may not turn out to be a genuinely interesting person but this post is looking at the political context only.